Question : 41. (p. 366) All of the following illustrate how products (product concepts) have : 1242094

 

 

41. (p. 366) All of the following illustrate how products (product concepts) have been rejected by cultures because they did not meet the norms, values, or behavior patterns of the culture EXCEPT: 
A. many financial services in Muslim countries.
B. body jewelry in Japan.
C. pork and pork products in Scotland.
D. filter cigarettes in Asia.
E. whiskey and beer in Ireland.

42. (p. 368) From a sociological viewpoint, any idea perceived as new by a group of people is a(n) ____. 
A. creation
B. adaptation
C. ideation
D. homologation
E. innovation

43. (p. 368) _____ is the process by which innovation spreads. 
A. Diffusion
B. Filtering
C. Dissolution
D. Trickle-down
E. Cascading

44. (p. 369) Everett Rogers notes that crucial elements in the diffusion of new ideas are all of the following EXCEPT: 
A. innovation.
B. communication channels.
C. time.
D. members of a social system.
E. government support.

45. (p. 369) According to Everett Rogers, the goal of the diffusion researcher and the marketer are to shorten the time lag between: 
A. the time that a product is made and the time that retailers place the product in inventory.
B. the time that a budget is constructed and the time needed funds reach communication channels.
C. the time that an investment is made and the time that a profit is turned.
D. introduction of an idea or product and its widespread adoption.
E. introduction of an idea or product and when revisions can be made.

46. (p. 369) Innovative product ideas reach markets with varying rates of diffusion based on the time variable. All of the following are actual examples of this phenomenon EXCEPT: 
A. microwave ovens took 20 years to catch on in the United States.
B. the contraceptive pill took only a few years to be accepted in the United States.
C. modern math took only about five years to be diffused through the U.S. school systems.
D. the idea of kindergartens took nearly 50 years to gain total acceptance in the United States.
E. color televisions were available in 1949 but not widely accepted in the market until 1985.

47. (p. 369) According to Everett Rogers, which is the element that differentiates diffusion from other types of communications research? 
A. Breakthrough innovation
B. Communications channels
C. Time
D. Social system
E. Government support

48. (p. 370) Which of the following is considered to be one of the extraneous variables that affects the rate of diffusion of an object? 
A. The use of the Internet in the diffusion process
B. The age appearance of the innovation
C. The number of marketing personnel dedicated to diffusion
D. The method used to communicate the idea
E. The shelf live of the diffusion object

49. (p. 370) An important first step in adapting a product to a foreign market is to determine: 
A. the degree of newness as perceived by the intended market.
B. the cost of the adapted product in the foreign market.
C. the advertising parallels with the domestic market.
D. the ability of a sales force to sell the product.
E. the match to religious doctrine(s) in the foreign country.

50. (p. 369) Which of the following is not one of the Everett Rogers crucial elements in the diffusion of new ideas? 
A. An innovation
B. Communication through certain channels
C. New ideas are communicated over time
D. New ideas are sent to members of a social system
E. New ideas are automatically placed in an incubation zone

 

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