Question :
21. Alicia has a fairly weak case to present to her : 1198596
21. Alicia has a fairly weak case to present to her supervisor. In order to be more persuasive, she should
A. arouse a small amount of fear.
B. put him in a good mood.
C. convince him her arguments are strong.
D. argue her own self-interests.
22. When people are in a good mood they
A. make slower decisions.
B. make more impulsive decisions.
C. rely more on central cues.
D. like communicators more.
23. What is the effect of a fear-arousing communication?
A. Fear renders a communication ineffective.
B. Generally the more frightened people are, the more they respond.
C. Evoking a low level of fear is effective, but producing a high level of fear is not.
D. Fear appeals are effective with women but boomerang with men.
24. Fear-arousing messages work best when they
A. do not suggest a solution.
B. try to prevent a bad outcome, such as cancer.
C. try to promote a good outcome, such as fitness.
D. are framed in a positive manner.
25. In your marketing class, your assignment is to create an advertisement that will encourage people to buy condom X over condom Y. Given your knowledge of persuasion, which strategy would be most effective?
A. An ad that reads “AIDS kills”, along with a suggestion that condom X prevents it.
B. An ad that reads “AIDS kills”, along with a suggestion that condom Y does not prevent it.
C. An ad that suggests condom X prevents AIDS.
D. An ad that suggests condom Y does not prevent AIDS.
26. Fear-arousing messages are most effective when they
A. cause only mild fear.
B. involve pleasurable activities.
C. offer a protective strategy.
D. are overwhelming.
27. People tend to have different social and political attitudes depending on their age because attitudes change as people grow older. This refers to the _______ explanation for how age plays a role in persuasion.
A. generational
B. life cycle
C. age
D. time
28. People tend to have different social and political attitudes depending on their age because the attitudes older people adopted when they were young persist through life largely unchanged. This refers to the _______ explanation for how age plays a role in persuasion.
A. generational
B. life cycle
C. age
D. time
29. According to Eaton and colleagues (2009) when does resistance to attitude change peak?
A. In adolescence
B. In early adulthood
C. In midlife
D. In late adulthood
30. In surveys conducted on groups of younger and older people over several years, the results supported the _______ explanation for how age plays a role in persuasion.
A. generational
B. life cycle
C. age
D. time
31. Researchers found that California high school students did not change their attitudes in response to a talk entitled “Why Teenagers Should Not Be Allowed to Drive” if they
A. had a moderate, rather than a high or low level of self-esteem.
B. were of lower intelligence.
C. were male.
D. had been forewarned that the talk was coming.
32. Darla wants to persuade her parents to help pay for a study trip abroad. She will have a more difficult time succeeding if
A. her parents are forewarned of her intent to convince them.
B. she has the trip coordinator call to reassure them.
C. her parents are not particularly analytical.
D. her parents have a moderate level of self-esteem.
Submit file using Webcam PhotoWebcam PhotoSubmit file using Canvas FilesCanvas Files