Question : 91) A(n) ________ a small text file left a website : 1283719

91) A(n) ________ is a small text file left on a website visitor’s hard drive that is used to personalize the site for the visitor or track web activities.

A) plug-in

B) tag cloud

C) spider

D) cookie

92) Which of the following is true about third-party cookies?

A) Click-through rates are lower when third-party cookies are used.

B) They are not tied just to the site a person is visiting.

C) Third-party cookies do not track users’ web activity or browsing habits.

D) Third-party cookies are delivered by web browsers through which users access various websites.

93) A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on Yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?

A) spiders

B) search engine optimization

C) mashup

D) third-party cookies

94) The ad for a bakery is placed next to an article on the rising rate of diabetes in American youth, in an e-magazine. This is an example of ________.

A) free rider problem

B) cybersquatting

C) inappropriate product placement

D) data harvesting

95) Delegating tasks to large diffuse groups or communities, who often volunteer their contributions, is called ________.

A) third-party marketing

B) viral networking

C) crowdsourcing

D) online analytical processing

96) Which of the following is an example of crowdsourcing?

A) An advertising agency contracts a group of bloggers to write and publish articles about their client’s products.

B) Electronicgadgets.com, a site that provides information on a range of electronic gadgets, encourages members to publish their reviews and user guides.

C) A publisher pays famous writers to provide short reviews of each others’ newly-published books for his e-magazine.

D) An online financial services organization hires finance students as freelance workers to do many routine tasks and write reports.

97) Which of the following demonstrates a downside of crowdsourcing?

A) Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company clicked repeatedly on the competitor’s sponsored link without intending to buy anything.

B) An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.

C) An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often sub-standard.

D) A market survey conducted by a home improvement firm revealed that the firm’s policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met.

98) Google developed a text translator that acquires its skills directly from the data and need not be programmed with any rules about semantics or syntax of the languages involved in the translation. This is an example of ________.

A) over-engineering

B) machine learning

C) data harvesting

D) search engine optimization