Question : 81) A(n) ________ an e-commerce application that facilitates online shopping : 1283718

 

 

81) A(n) ________ is an e-commerce application that facilitates online shopping by mediating the interconnections to the merchant’s bank, the bank or other entity that issued the card, and then back to the original website to approve or decline the purchase.

A) tag cloud

B) shopping cart

C) cascading style sheet

D) payment gateway

82) Which of the following factors best explains why it was tougher for Amazon.com to build trust in its e-commerce website compared to Walmart?

A) Amazon.com did not have a smooth online checkout process compared to Walmart.

B) Amazon.com was a privately-owned firm compared to Walmart, which was publicly traded on the stock exchange.

C) Unlike Walmart, Amazon.com did not operate out of physical retail locations.

D) Amazon.com relied mostly on advertising and word-of-mouth publicity to promote itself.

 

83) ________ gives its approval to U.S. e-commerce websites that follow strict privacy standards, such as explaining to visitors how personal data is collected.

A) Sure Seal

B) World Wide Web Consortium

C) TRUSTe

D) Web Accessibility Initiative

 

84) A newly launched, Hong Kong based e-commerce website that sells child-care products wants to build trust amongst its target customer segment, women in the age range of 20 to 35 years in China. Which of the following measures would be the most effective in building trust toward the website?

A) “seal of approval” from international organizations

B) the store’s association with a portal, such as Yahoo!

C) favorable endorsements from customers’ peers

D) higher expenditure on advertising and sales promotions

85) ________ is an Internet marketing strategy used to increase the quantity and quality of traffic from search engines, often by improving the site’s position in result lists.

A) Search engine marketing

B) Search engine optimization

C) Geotargeting

D) Content farming

 

86) Software programs, used by search engines, that crawl the web visiting sites to analyze the key words, headers, content, and links to other sites are called ________.

A) search aggregators

B) lexical analyzers

C) spiders

D) data harvesters

 

87) ________ is a visual depiction of key words related to the search, with font size and position indicating

relevance.

A) Concordances

B) Mashups

C) Tag cloud

D) Folksonomies

 

88) Which of the following factors is taken into account by search engines while determining the relevance of a website?

A) user interface design of the website

B) media richness of the website

C) web accessibility score of the website

D) quality of external links to the site from other websites

89) ________ is a metric used to assess the impact of an online ad.

A) Error rate

B) Churn rate

C) Click-through rate

D) Pagerank

 

90) The click-through rate (CTR) is computed as ________.

A) the number of visitors who click on the ad divided by the number of impressions

B) the number of impressions viewed during the advertising campaign

C) the number of visitors who click through the ad divided by the number of websites on which the ad is placed

D) the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the the ads

 

 

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