Question : MULTIPLE CHOICE 1._____ refers to balancing global, regional, and local interests. a.Global : 1318272

MULTIPLE CHOICE

1._____ refers to balancing global, regional, and local interests.

a.Global leverage

b.Global account management

c.Concentration

d.Cross-subsidization

2.Which of the following are two of the most powerful globalization drivers?

a.Concentrating investments in national markets and focusing on economies of scale

b.Restricting entry to geographically close markets and pushing standardized solutions on customers

c.Centralizing all operations of R&D and providing additional funds for research

d.Avoiding cost inefficiencies and duplication of effort

3.Which of the following is true about government barriers to international marketing?

a.Global companies support governmental decisions to implement barriers on domestic marketing.

b.Government barriers have been implemented to discourage international marketing and concentrate only on domestic marketing.

c.Physical, fiscal, and technical barriers are the same globally and apply to all companies.

d.Barriers have fallen dramatically in the last years to further facilitate the globalization of markets.

4.Which of the following is true about technology and international marketing?

a.Newly emerging markets cannot leverage advanced communications as they are unable to leapfrog stages of economic development.

b.Technological evolution is contributing on a rapid scale to the changes taking place in international marketing.

c.E-business has not taken hold in international marketing.

d.Global companies prefer conducting business the traditional way, without the use of teleconferencing or videoconferencing.

5.Which of the following is true about “born globals”?

a.They build their presence in every country.

b.They discourage customer involvement in solving customer problems.

c.They solve customers’ problems by pushing standardized solutions on them.

d.They take ideas from wherever they can be found and solutions to wherever they are needed.

6._____ refers to the capability of attracting and influencing all stakeholders, whether through energetic brands, heroic missions, distinctive talent development, or an inspirational corporate culture.

a.Cross-subsidization

b.Brand awareness

c.Soft power

d.Segmentation

7.The use of scale, financial might, or the use of a low-cost position to win market access and share refers to _____.

a.cross-subsidization

b.cost inefficiencies

c.standardization

d.hard power

8.During the _____ analysis stage of strategic planning, the company takes a look at its own organizational resources to determine if it can establish and sustain competitive advantage within global markets.

a.competitive

b.market

c.internal

d.external

9.Which of the following is NOT one of the three choices of competitive strategies that the marketing manager has at his/her disposal?

a.Target positioning

b.Cost leadership

c.Differentiation

d.Focus

10.Which of the following is true of a focus strategy?

a.It is oriented toward either low cost or differentiation.

b.It is either industry-wide or focused on a single segment.

c.It offers an identical product at a lower cost than the competition.

d.It has a broad target scope.