Question :
MULTIPLE CHOICE
1.Which of the following true about channels of distribution?
a.Their : 1318329
MULTIPLE CHOICE
1.Which of the following is true about channels of distribution?
a.Their role is limited to providing essential linkages that connect raw material suppliers with manufacturers.
b.They are independent agents who work to achieve individual, personal goals.
c.They are the partners with whom marketing efforts are planned and implemented.
d.They are temporary market-entry vehicles.
2.The term “_____” refers to the length and width of the channel employed.
a.channel bandwidth
b.channel capacity
c.channel freight
d.channel design
3.Which of the following is a factor that determines channel design?
a.Documentation required
b.Competition involved
c.Transport modes chosen
d.Level of inventory stocked
4.Hybrid channels differ from dual channels in that hybrid channels:
a.have one tier of distributors and resellers.
b.use a single channel to enhance sales performance in a foreign market.
c.are based more on cooperation and partnership.
d.lead to conflicts if disagreements arise as to who is to handle a specific customer.
5.Which of the following statements is true of the factors that determine channel design?
a.The stronger the marketer’s finances, the more able the firm is to establish channels it either owns or controls.
b.The number of areas to be covered is independent of the time elapsed since the product’s introduction to the market.
c.The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
d.The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.
6.In managing channel relationships, vertical trading restrictions result from:
a.geographic separation.
b.separate ownership.
c.cultural separation.
d.different rules of law.
7.Which of the following best describes gray markets?
a.They are markets where goods or services are illegally trafficked outside the formal ones supported by established state power.
b.They are legal markets for goods and services where all the distribution takes place through legal channels.
c.They refer to the distribution of used, repaired, recycled, or discontinued products that are in working condition through legal brokers and resellers.
d.They refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported by bypassing designated channels.
8.The exchange of goods and services via the use of smart mobile handheld devices that allow Web browsing is known as _____.
a.outsourcing
b.autonomic networking
c.m-commerce
d.communication security
9._____ is the design and management of a system that controls the flow of materials into, through, and out of the international corporation.
a.M-commerce
b.Statistical process control
c.Autonomic networking
d.International logistics
10.Electronic data interchange (EDI) aims for:
a.manual recording of all customer data.
b.providing a platform for customers to interact with each other globally.
c.standardizing and eliminating the wastes during manufacturing.
d.more efficient order processing.
