Question : 71) The term “m-commerce” used to describe: A) the use of : 1353485

71) The term “m-commerce” is used to describe:

A) the use of Internet in commerce.

B) the use of web.com in commerce.

C) the use of credit cards in commerce.

D) the use of money in commerce.

E) the use of cell phones in commerce.

72) ________-commerce is one of the significant marketing opportunities made possible by the digital revolution.

A) Multinational

B) Mobile

C) Multisegment

D) Marginal-cost

E) Multilingual

73) Wi-Fi, or wireless fidelity, permits laptop and PDA users to establish high-speed wireless connections to the Internet via:

A) infrared rays.

B) magnetic rays.

C) hot spots.

D) laptop warriors.

E) modem.

74) Smartphones that are equipped with global positioning system can determine the users’ exact geographic position. This capability has created new opportunity for marketers by using all of the following innovative means except:

A) text messages can be sent to smartphone users who are in the vicinity.

B) offering special deals to smartphone users who happen to be in the vicinity.

C) promoting mobile campaigns which will reach smartphone users.

D) obtaining demographic information through the smartphone users.

E) locate smartphone users for delivering products or services.

75) In India, ________ penetration is high compared to other forms of media.

A) television

B) radio

C) Internet

D) mobile phone

E) iPod

76) Bluetooth mobile communication technology has all of the following advantages over Wi-Fi except one:

A) Bluetooth is well suited for use with cell phones.

B) Bluetooth works over shorter distances than Wi-Fi.

C) Bluetooth consumes less power than Wi-Fi.

D) Bluetooth can handle data as well as voice.

E) Bluetooth technology has been incorporated into automobiles.

77) Bluetooth is gaining popularity in Europe compared to Wi-Fi due to all but one of the following advantages:

A) less power consumption.

B) well suited to use with cell phones.

C) works over shorter distances.

D) can be used in automobiles.

E) can be incorporated into home appliances.

78) Excluding China, which does not allow Google to publish figures regarding its requests for information, the government which had the largest requests for information is:

A) Brazilian.

B) Indian.

C) American.

D) Japanese.

E) Taiwanese.

79) BMW Assist and BMW Teleservices are using telematics system, which provides all of the following benefits except:

A) access to a wide range of information and services.

B) information about pricing.

C) help in booking hotel rooms.

D) help in restaurant reservation.

E) help in downloading music.

80) Cloud-based music services are expected to have a major impact on the mobile music business. The reason for their popularity includes all of the following except:

A) they are a hybrid between subscription and online store business.

B) this new approach addresses some of the shortcomings of the existing methods.

C) they offer users a music locker “in the cloud.”

D) music services can be purchased from a variety of mobile devices.

E) the pricing schemes for various services are simple.