Question :
61) The Maastricht Treaty called for:
A) the creation of an : 1353282
61) The Maastricht Treaty called for:
A) the creation of an Asia Free Trade Area (AFTA).
B) the creation of an economic and monetary union in Europe.
C) Chile’s acceptance into Mercosur.
D) the purchase of CDs and tapes from distributors in Europe.
E) the creation of the seven-nation European Free Trade Association (EFTA).
62) The introduction of the euro by EU resulted in multifaceted advantages which include:
A) elimination of costs associated with currency conversion.
B) fixed exchange rate worldwide.
C) elimination of paper currency and coins.
D) withdrawal of French Francs from circulation.
E) a choice for using local or European currency.
63) The non-EU member which uses the euro as its currency is:
A) Estonia.
B) Kosovo.
C) Montenegro.
D) Vatican City.
E) San Marino.
64) The new country joining the EU at the beginning of 2014 is:
A) Slovakia.
B) Estonia.
C) Latvia.
D) Slovenia.
E) Cyprus.
65) Markets of Central and Eastern Europe present interesting opportunities and challenges. Companies such as 3M International, McDonald’s, Philips Electronics, and Henkel are moving into the region for all of the following reasons except:
A) the region is an important new source of growth.
B) that the first company to penetrate a country market often emerges as leader.
C) wage rates are much lower than those in Spain, Portugal, and Greece.
D) the region offers attractive locations for low-cost manufacturing.
E) core products and Western brand names need changes to meet consumer demands.
66) Management strategic options pertaining to products that are facilitated by a single European market include:
A) standardized packaging and labeling.
B) consolidated production.
C) shift from brand to benefit segmentation.
D) seeking marketing economies.
E) all of the above
67) Because they are in transition, the markets of Central and Eastern Europe present interesting opportunities and challenges which include:
A) new source of growth.
B) first mover advantage.
C) exporting as an entry mode.
D) lower wage rate.
E) all of the above
68) The enlargement of the EU has impacted marketing strategies in the Eurozone countries by:
A) making it difficult to export food products from one country to another.
B) increasing the cost of production since the euro replaced local currency.
C) shifting products from one market to another in the event of shortages.
D) reduced tariffs and quotas for products imported from non-EU members.
E) having less flexibility in the placement of factories.
69) The markets of Central and Eastern Europe present interesting opportunities and offer attractive locations for low-cost manufacturing due to:
A) their location being close to the sea.
B) the cultural similarities.
C) wage rates being lower than in Spain, Portugal and Greece.
D) strict laws and regulations.
E) prohibitive tariffs and export restrictions.
70) With the global economic crisis as a backdrop, the first-ever Happiness Congress was held in:
A) Sweden.
B) Austria.
C) Spain.
D) Italy.
E) Greece.
