Question : 81) Which of the following an accurate definition of the : 1283735

81) Which of the following is an accurate definition of the web metric “unique visitors”?

A) the number of first time visitors to a site

B) the number of repeated visitors to a site

C) the number of visitors who could not access a site

D) the expected number of visitors during a day

82) What does bounce rate mean in the context of web metrics?

A) percentage of visits in which a user stays on the homepage for longer than sixty seconds

B) percentage of visits in which a user moves from a landing page to a homepage

C) percentage of visits in which the user leaves the site from the same page he or she entered it

D) percentage of visits in which a user moves from a sub-page to a homepage

83) Which of the following is an accurate definition of a top-landing page?

A) the number of links on a Web page that directs a user into a related Web site

B) the number of entrances to a site for each page

C) the number of relevant results thrown up by a search engine

D) the number of pages that sponsor ads

84) ________ is a web metric that refers to the percentage of visits in which the user left the site from the same page he or she entered it.

A) Churn rate

B) Attrition rate

C) Bounce rate

D) Attach rate

85) Which of the following is an accurate definition of conversion rate?

A) the ratio of visitors who complete some activity divided by the total number of visitors

B) the ratio of clicks on an ad divided by the number of times the ad was delivered

C) the ratio of people who have not visited the site for over 30 days divided by the number of total visitors

D) the ratio of clicks by advertisers divided by total number of visitors

86) In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser’s site.

A) cost per impression

B) cost per clickthrough

C) cost per conversion

D) cost per acquisition

87) ________ refers to the ratio of visitors who complete an activity on a site divided by the total number of visitors.

A) Churn rate

B) Conversion rate

C) Clickthrough rate

D) Attach rate

88) ________ refers to how long visitors remain at a particular site.

A) Volatility

B) Convergence

C) Content adjacency

D) Stickiness

89) Which of the following is stickiness a measure of?

A) how long visitors remain at a particular site

B) how relevant a particular site’s content is

C) how many clicks it takes for a user to arrive at a particular site

D) how many ads are delivered to a single user at any given time

90) Which of the following best describes keyword advertising?

A) text ads that are displayed on walls and sidewalks using popular lingo and words

B) visual ads in which the focal point is an image and occupies the maximum space in the ad

C) visual ads using flyers or posters in crowded places where a single word draws the attention of passers-by

D) text ads that appear as sponsored links along with the results of a particular word search in a search engine