Question : 51) Amazon.com, the leading Internet bookseller, allows users to purchase : 1353483

51) Amazon.com, the leading Internet bookseller, allows users to purchase books, CDs, and other products online. Amazon.com is primarily a(n) ________ site.

A) promotion

B) content

C) transaction

D) execution

E) cyber

52) Until recently, visitors to Web sites for most luxury goods purveyors were not given the opportunity to buy. The reason behind this was:

A) luxury goods purveyors did not like to use online promotions.

B) luxury goods purveyors strive to create a shopping experience.

C) global audience do not go online for luxury goods.

D) luxury goods purveyors prefer sending information on iPad.

E) luxury goods are purchased by rich people who do not shop online.

53) Some global marketers make the strategic decision to establish a presence on the Web without offering transaction opportunities even though the product could be sold that way. Such sites are known as:

A) company sites.

B) transaction sites.

C) promotion sites.

D) content sites.

E) cyber sites.

54) Which is the top Digital Agency Network based on 2012 Interactive Marketing Revenue?

A) OgilvyInteractive (WPP)

B) SapientNitro (Sapient Corp.)

C) Digitas (Publicis)

D) Razorfish (Publicis)

E) Wunderman (WPP)

55) Wunderman and Digitas are:

A) popular Internet auction sites in Japan.

B) leading digital agencies.

C) European companies with highly rated Web sites.

D) competing standards for wireless connectivity.

E) popular digital media products.

56) The domain name for Amazon.com for Germany is:

A) amazon.com.gm.

B) amazon.gr.

C) amazon.ge.

D) amazon.de.

E) amazon.gm.

57) Ideally, each country-specific site should reflect all of the following except:

A) local culture.

B) language usage.

C) customs.

D) universal shopping cart icon.

E) brand identity.

58) Which of the following is not a critical issue for a company whose management intends to engage in e-commerce?

A) privacy

B) credit card fraud in developing countries

C) ensuring that logos and other brand identity elements are consistent with local preferences

D) ensuring a company’s ASCII system supports a particular language

E) the availability of hot spots for Wi-Fi

59) Although it is certainly possible for European consumers to browse Amazon.com’s U.S. site, they prefer a direct link to a site with a local domain name. All of the following are possible reasons for such behavior except:

A) the Web site of choice will be one that quotes prices in euros.

B) the Web site of choice will be that which offers a product selection tailored to local tastes.

C) the preference will be for the Web site which ships from local distribution points.

D) due to price fluctuations the preference will be for the Web site that quotes prices in U.S. dollars.

E) the preference will be for sites that are in their own language.

60) One of the problems with Web site sales is credit card fraud. All of the following countries are those where fraud is rampant except:

A) Indonesia.

B) Russia.

C) Croatia.

D) Malaysia.

E) Bosnia.