Question : 31. (p. 360) Global competition placing new emphasis some basic tenets of business. : 1242093

 

 

31. (p. 360) Global competition is placing new emphasis on some basic tenets of business. All of the following represent the major trends EXCEPT: 
A. longer product life cycles.
B. importance of quality.
C. competitive prices.
D. innovative products.
E. shift of power from sellers’ to customers’ market.

32. (p. 361) Which are the two dimensions of quality? 
A. Product quality and process quality
B. Market-perceived quality and performance quality
C. Product quality and service quality
D. Actual quality and assumed quality
E. Absolute quality and relative quality

33. (p. 362) Apart from market-perceived quality and performance quality, which is other form of quality testing is popular? 
A. Quality perceived by internal panels
B. Quality measured by objective third parties
C. Quality assurance from internal vendors
D. Quality measured by NGO activist groups
E. Quality certified by quality circles

34. (p. 363) In many countries, the term used to describe the changes mandated by local product and service standards is product ____. 
A. localization
B. blending
C. standardization
D. dilution
E. homologation

35. (p. 363) Vital Health Products found out that they had to reduce the length of the tread in their treadmills sold in China owing to the shorter legs of the average Chinese person. By doing this Vital has achieved product ____. 
A. homologation
B. standardization
C. dilution
D. flexibility
E. repositioning

36. (p. 364) _____ is a term used to identify concern with the environmental consequences of a variety of marketing activities. 
A. Green marketing
B. Hybrid business
C. Greenfield business
D. Greenhouse business
E. Alternative marketing

37. (p. 364) Which of the following has been at the forefront of the “green movement?” 
A. The United States
B. Japan
C. Europe
D. OPEC countries
E. NAFTA countries

38. (p. 364) McDonald’s has just required that all of its paper packages that are used to contain its food products be biodegradable, contain no harmful inks, and be recyclable whenever possible. This would be an example of which of the following marketing strategies? 
A. Envo-marketing
B. Planet marketing
C. Socialist marketing
D. Green marketing
E. Political marketing

39. (p. 364) As part of the “green marketing” movement, the European Commission has passed legislation to control all kinds of packaging waste throughout the European Union. Two critical issues that affect product development are the control of the packaging component of solid waste and ____. 
A. variations in standards across different member countries
B. consumer demand for environmentally friendly products
C. government subsidies for greener technologies
D. availability of alternative energy resources for production
E. management of existing inventory of conventional energy products

40. (p. 364) Which of the following countries or organizations requires that packaging material through all levels of distribution, from manufacturer to consumer, be recycled or reused? 
A. The United States
B. The European Commission (EC)
C. NAFTA
D. Australia/New Zealand
E. WTO

 

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