Question : 21) To be successful a company should be A) customer driven. B) : 1185952

21) To be successful a company should be

A) customer driven.

B) “driven” by the board of directors.

C) employee driven.

D) management driven.

E) executive driven.

22) There is many aspects of a company that managers should focus on. Which of the following sets describes key success factors for managers in terms of delivering performance to customers?

A) cost and efficiency, time, quality, innovation

B) cost and efficiency, quality, innovation

C) cost and efficiency, shareholder value, quality, innovation

D) cost and efficiency, management by exception, quality, innovation

E) cost and efficiency, budgeting, quality, innovation

23) R&D, production, and customer service are business functions that are all included as part of

A) the value chain.

B) benchmarking.

C) marketing.

D) the supply chain.

E) the company strategy.

24) The value chain is the sequence of business functions in which

A) value is deducted from the products or services of an organization.

B) value is proportionately added to the products or services of an organization.

C) rational experimentation is performed to enhance product compatibility.

D) products and services are evaluated with respect to their value to the supply chain.

E) usefulness is added to the products or services of an organization.

25) Whose perceptions of the company’s products or services are the most important to the manager?

A) board of directors’ perception

B) customers’ perception

C) president’s perception

D) stockholders’ perception

E) competitors’ perception

26) Place the five business functions in the order they appear along the value chain:

A = Customer service

B = Design

C = Distribution

D = Production

E = Research and Development

A) A, E, B, D, C

B) A, C, D, B, E

C) E, B, D, C, A

D) E, B, A, D, C

E) B, E, D, C, A

27) ________ is the generation of, and experimentation with, ideas related to new products, services, or processes.

A) Research and development

B) Design of products, services, or processes

C) Production

D) Marketing

E) Quality control

28) ________ is a strategy that integrates people and technology in all business functions to enhance relationships with customers, partners, and distributors.

A) Supply-chain analysis

B) Customer relationship management

C) Value-chain analysis

D) Continuous quality improvement

E) Differentiation

29) Customer relationship management initiatives use technology to coordinate all

A) production activities.

B) research activities.

C) customer-facing activities.

D) inventory management activities.

E) aspects of strategy implementation.

30) ________ describe(s) the flow of goods, services, and information from the purchase of materials to the delivery of products to consumers, regardless of whether those activities occur in the same organization or with other organizations.

A) Supply chain

B) Key success factors

C) Continuous improvement

D) Customer focus