Question : 41) What solution did Andersen Consulting provide to the Moscow : 1353432

 

41) What solution did Andersen Consulting provide to the Moscow Bread Company to solve the problem of stale bread?

A) Deliver the bread frozen.

B) Package the bread in plastic bags.

C) MBC should convert a paperless office to cut red tape.

D) Deliver the bread sliced rather than in whole loaf form.

E) Use paper packaging for bread.

42) In exchange for a pledge to carry at least 40 different Procter & Gamble products, participating stores receive regular visits from P & G representatives who tidy and arrange display areas. This motivational program is referred to as:

A) “buy-in-bulk” store program.

B) “high-frequency” store program.

C) “mom-and-pop” store program.

D) “shop operators” program.

E) “golden store” program.

43) The retail environment in developing countries presents challenges for marketing nonperishable items. In Mexico, Proctor & Gamble, Unilever, Colgate-Palmolive, and other global consumer product companies use ________ for their products.

A) door-to-door selling

B) buy-in-bulk selling

C) mom-and-pop stores

D) franchised stores

E) manufacturer-owned stores

44) Which personal computer company began life as a b-to-b marketer and then began marketing direct to the home PC market?

A) Hewlett-Packard

B) Compaq

C) Dell

D) Acer

E) Sony

45) To motivate shopkeepers to stock more of P & G’s products, the company launched a:

A) door-to-door program.

B) retail store program.

C) golden store program.

D) hypermarket program.

E) sole distributor program.

46) When companies adopt “indirect involvement” channel they have all of the following activities except:

A) utilize independent agents.

B) use distributors.

C) utilize retailers.

D) establish their own sales force.

E) utilize those who have network of stores.

47) Which of the following is an appropriate guideline for companies selecting independent distributors in international markets?

A) Select distributors; don’t let them select you.

B) Look for distributors capable of developing markets.

C) Treat local distributors as long-term partners.

D) Maintain control over marketing strategy from day one.

E) All of the above are appropriate guidelines.

48) Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?

A) Select distributors; don’t let them select you.

B) Look for distributors capable of developing markets.

C) Give local distributors control over marketing strategy.

D) Treat local distributors as long-term partners.

E) All of the above are appropriate guidelines.

49) By definition, ________ feature a narrow but deep merchandise mix and high levels of service.

A) department stores

B) specialty retailers

C) supermarkets

D) convenience stores

E) discount stores

50) “Organized retail” is a term used to describe:

A) modern chain stores.

B) grocery stores.

C) local retail chains.

D) supermarkets.

E) hypermarkets.

 

 

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