Analyze the business model of zipcar using porter’s ﬁve forces

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Read the Case Study 2-2, Zipcar. Respond to the following questions:

Analyze the business model of Zipcar using Porter’s ﬁve forces model.
Discuss the synergy between the business strategy of Zipcar and information technology.
What network effects are parts of the strategy of Zipcar? How do they add value?
As the CEO of Zipcar, where is your most threatening competition? What would you do to sustain a competitive advantage?

CASE STUDY 2-2 Zipcar

Zipcar is an answer for customers who want to rent a car for a few hours in their home city rather than for a few days from a traditional rental agency. Car reservations are for a specific pick-up time and location around the city, often in neighborhoods so the customers need only to walk to pick up their reserved car. Customers apply for a Zipcard, which enables them to reserve a car online and unlock their car when they arrive at its location. The company operates with a very small staff compared to traditional rental agencies. Very little human interaction is required between the customer and Zipcar for a transaction. A customer reserves a car online, enters into the reserved car by waving the RFID-enabled Zipcard against the card reader mounted behind the driver’s side windshield, returns the car to the same location, and is billed on the credit card already on file. The customer can check all rental records and print receipts from the online reservation system. The system also has a color-coded time chart showing the availability and location of all rental cars in the vicinity. This transparent information exchange allows a customer to pick the car he or she wants, if available, or delay the reservation until that car is returned by another customer. Zipcar also created and installed a GPS-enabled wireless device in each car, which allows members to find and reserve a vehicle nearby using a cell phone. Customers also can use an iPhone or Android app on their iPhone or Android mobile device to find and reserve a Zipcar on a 24/7 basis. Zipcar sends text alerts near the end of the rental period, and customers can text back if they want to extend their rental time. All cars were outfitted with patented wireless technology. Zipcar’s proprietary IT platform carries information flow between customers, vehicles, and the company. It is used to monitor car security, fulfill reservations, record hourly usage, and maintain mileage information. The platform also relays vital technical information such as battery voltage and fuel level. It even informs the central system if a customer forgot to turn off headlights, which can quickly drain battery power. This business model provides unique advantages over traditional car rentals. Customers do not have to stand in line or fill out papers to rent a car. They know exactly which make and model they will be getting. Unlike most off-airport rental agency locations, which are open only during business hours, Zipcar locations are open 24 hours. The company’s rates also include the cost of gas and insurance as well as reserved parking spots at some locations. Additionally, the company uses social networking technologies to develop an online community of Zipcar members—Zipsters. It encourages Zipsters to talk about their Ziptrips (i.e., share their personal experiences with Zipcar). Thus, information technology is not only the key enabler of this business model but also a facilitator in creating a buzz and encouraging community development around the concept. Zipcar changed the rules of the rental car industry by bringing the new Web 2.0 mind-set of focusing on automation, customer empowerment, transparency, and community. Zipcar is very successful; as of August 2015, its Website boasts over 900,000 paying members and renting over 10,000 vehicles in 30 major metro markets in the United States, Canada, and the United Kingdom, as well as 400 college campuses and 50 airports.

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July 1, 2023

Please use the following articles, professor feedback, rubric and attached PowerPoint

Assignment: Evidence-Based Capstone Project, Part 6: Disseminating Results

The dissemination of EBP results serves multiple important roles. Sharing results makes the case for your decisions. It also adds to the body of knowledge, which creates opportunities for future practitioners. By presenting results, you also become an advocate for EBP, creating a culture within your organization or beyond that informs, educates, and promotes the effective use of EBP.

To Prepare:

Review the final PowerPoint presentation you submitted in Module 5, and make any necessary changes based on the feedback you have received and on lessons you have learned throughout the course.
Consider the best method of disseminating the results of your presentation to an audience.

To Complete:

Create a 5-minute, 5- to 6-slide narrated PowerPoint presentation of your Evidence-Based Project.

Be sure to incorporate any feedback or changes from your presentation submission in Module 5.
Explain how you would disseminate the results of your project to an audience. Provide a rationale for why you selected this dissemination strategy.

Articles

Membrive-Jiménez, M. J., Pradas-Hernández, L., Suleiman-Martos, N., Vargas-Román, K., Cañadas-De la Fuente, G. A., Gomez-Urquiza, J. L., & De la Fuente-Solana, E. I. (2020). Burnout in Nursing Managers: A Systematic Review and Meta-Analysis of Related Factors, Levels and Prevalence. International Journal of Environmental Research and Public Health, 17(11). https://doi-org.ezp.waldenulibrary.org/10.3390/ijerph17113983

Chiara Dall’Ora, Jane Ball, Maria Reinius, & Peter Griffiths. (2020). Burnout in nursing: a theoretical review. Human Resources for Health, 18(1), 1–17. https://doi-org.ezp.waldenulibrary.org/10.1186/s12960-020-00469-9

Adams, A., Hollingsworth, A., & Osman, A. (2019). The Implementation of a Cultural Change Toolkit to Reduce Nursing Burnout and Mitigate Nurse Turnover in the Emergency Department. JEN: Journal of Emergency Nursing, 45(4), 452.

Suleiman-Martos, N., Gomez-Urquiza, J. L., Aguayo-Estremera, R., Cañadas-De La Fuente, G. A., De La Fuente-Solana, E. I., & Albendín-García, L. (2020). The effect of mindfulness training on burnout syndrome in nursing: A systematic review and meta-analysis. Journal Of Advanced Nursing. https://doi-org.ezp.waldenulibrary.org/10.1111/jan.14318

Professor's Feedback

Nice title slide.

Slide 2: "They aspire..." "Their vision...." "Their mission...." WHO is "they/their"?

The current problem is not completely defined. There are no notes pages. Scope of the problem is not clearly defined. There are only two sources listed-what about the four studies that should be critiqued here?

For the tables, share results not process. What did you learn about your topic specifically from the tables? This is the evidence to support the change you want to make.

The elements required are incomplete. Be sure to review the rubric each week, and to fully describe and discuss as required. Thanks for your hard work this week. I appreciate your efforts. I look forward to more information next week.

RUBRIC

Part 6: Disseminating Results

Create a 5-minute, 5- to 6-slide narrated PowerPoint presentation of your Evidence-Based Project:

· Be sure to incorporate any feedback or changes from your presentation submission in Module 5.
· Explain how you would disseminate the results of your project to an audience. Provide a rationale for why you selected this dissemination strategy.--

Levels of Achievement:Excellent 81 (81.00%) - 90 (90.00%)The narrated presentation accurately and completely summarizes the evidence-based project. The narrated presentation is professional in nature and thoroughly addresses all components of the evidence-based project.

The narrated presentation accurately and clearly explains in detail how to disseminate the results of the project to an audience, citing specific and relevant examples.

The narrated presentation accurately and clearly provides a justification that details the selection of this dissemination strategy that is fully supported by specific and relevant examples.

The narrated presentation provides a complete, detailed, and specific synthesis of two outside resources related to the dissemination strategy explained. The narrated presentation fully integrates at least two outside resources and two or three course-specific resources that fully support the presentation.Good 72 (72.00%) - 80 (80.00%)The narrated presentation adequately summarizes the evidence-based project. The narrated presentation is professional in nature and adequately addresses the components of the evidence-based project.

The narrated presentation accurately explains how to disseminate the results of the project to an audience; some specific examples may be provided.

The narrated presentation accurately provides a justification for the selection of this dissemination strategy and may be supported by specific examples.

The narrated presentation provides an accurate synthesis of at least one outside resource related to the dissemination strategy explained. The narrated presentation integrates at least one outside resource and two or three course-specific resources that may support the presentation.Fair 63 (63.00%) - 71 (71.00%)The narrated presentation vaguely, inaccurately, or incompletely summarizes the evidence-based project. The narrated presentation may be professional in nature and somewhat addresses the components of the evidence-based project.

The narrated presentation inaccurately or vaguely explains how to disseminate the results of the project to an audience; inaccurate or vague examples may be provided.

The narrated presentation inaccurately or vaguely provides a justification for the selection of this dissemination strategy and may be supported by inaccurate or vague examples.

The narrated presentation provides a vague or inaccurate synthesis of outside resources reviewed related to the dissemination strategy explained. The response minimally integrates resources that may support the presentation.Poor 0 (0.00%) - 62 (62.00%)The narrated presentation vaguely and inaccurately summarizes the evidence-based project or is missing. The narrated presentation is not professional in nature and inaccurately and incompletely addresses the components of the evidence-based project or is missing.

The narrated presentation vaguely and inaccurately explains how to disseminate the results of the project to an audience, no examples are provided, or it is missing.

The narrated presentation vaguely and inaccurately provides a justification for the selection of this dissemination strategy, no examples are provided, or it is missing.

The narrated presentation provides a vague and inaccurate synthesis of outside resources reviewed related to the dissemination strategy explained or is missing. The presentation fails to integrate any resources to support the presentation.

Written Expression and Formatting—Paragraph Development and Organization:

Paragraphs make clear points that support well-developed ideas, flow logically, and demonstrate continuity of ideas. Sentences are carefully focused—neither long and rambling nor short and lacking substance. A clear and comprehensive purpose statement and introduction is provided which delineates all required criteria.--

Levels of Achievement:Excellent 5 (5.00%) - 5 (5.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity.

A clear and comprehensive purpose statement, introduction, and conclusion is provided which delineates all required criteria.Good 4 (4.00%) - 4 (4.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity 80% of the time.

Purpose, introduction, and conclusion of the assignment is stated yet is brief and not descriptive.Fair 3.5 (3.50%) - 3.5 (3.50%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity 60–79% of the time.

Purpose, introduction, and conclusion of the assignment is vague or off topic.Poor 0 (0.00%) - 3 (3.00%)Paragraphs and sentences follow writing standards for flow, continuity, and clarity less than 60% of the time.

No purpose statement, introduction, or conclusion was provided.

Written Expression and Formatting—English Writing Standards:

Correct grammar, mechanics, and proper punctuation.--

Levels of Achievement:Excellent 5 (5.00%) - 5 (5.00%)Uses correct grammar, spelling, and punctuation with no errors.Good 4 (4.00%) - 4 (4.00%)Contains a few (one or two) grammar, spelling, and punctuation errors.Fair 3.5 (3.50%) - 3.5 (3.50%)Contains several (three or four) grammar, spelling, and punctuation errors.Poor 0 (0.00%) - 3 (3.00%)Contains many (five or more) grammar, spelling, and punctuation errors that interfere with the reader’s understanding.