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Unit 5: pr assignment | Marketing homework help

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Reality TV shows often seems staged but is some instances you really can’t make up some of the things that are presented.  Some of the more popular shows have focused on restaurants and the issues they face for daily survival in a highly competitive environment. For this assignment we enjoy our own version of “Restaurant: Impossible” as you analyze the following case to determine the underlying public relations issues as you attempt to answer the question of CAN THIS RESTAURANT BE SAVED?

If there is any one industry in which word-of-mouth can do great damage in a hurry, that industry would be food service, especially restaurants. A single round of food poisoning can drive away customers for months. Any tale of contamination or unsanitary conditions that circulates in a local community creates a major crisis for a restaurant owner.

Juan and Bonita Gonzales knew the risks when they opened their new restaurant, The Mexican Villa, in a small shopping center in North Canton, Ohio. With the recent wave of Mexican immigrants to the area, two other successful Mexican restaurants had opened across town. The couple believed that if they provided high-quality food in a pleasant atmosphere, their restaurant could succeed.

The business opened in the fall of 2007. First-year sales were better than expected. A mixture of Hispanic and Caucasian customers regularly dined at The Mexican Villa. The restaurant had two distinct serving areas: the dining room and the cantina. In the dining room, authentic Mexican music played softly in the background. There was plenty of room between tables. The floors were carpeted and clean. Servers were dressed in bright colored clothing and were carefully trained to be pleasant, efficient, and helpful. In the cantina, the music was louder. The floors were tile. Smoking was permitted in a bar-type atmosphere. Television sets were tuned to sports programs. In both areas, customers were quickly greeted and served salsa and chips at no charge. The menu was the same for both areas.

Both the cantina and the dining room had regular customers who ate at the Villa as often as once a week. The Villa also had a strong lunch business, where a lighter menu with lower prices was featured. The restaurant was near a business district and shopping center, which provided access to many potential lunch guests.

The crisis occurred after The Mexican Villa had been open for 15 months. In the spring of 2009, one of the Villa food preparers contracted an infectious case of hepatitis. Hepatitis is highly contagious and dangerous. The local health authorities discovered the problem and forced the Villa to close for seven days. Word was sent out in the newspaper, on the radio, and on the local television news that anyone who had eaten at the Villa in the past two weeks should contact the government health authorities to be tested. Word spread quickly through North Canton about the episode, both in the Spanish-speaking community and to other groups.

Fortunately, no one was infected. The employee had worn protective gloves while preparing food. The safety precautions used at the restaurant had kept the disease from spreading to others.

Juan and Bonita had a limited budget for advertising. Once the news stories had run, the media quickly lost interest. It was impossible for the couple to capture the same audience to tell people that the health crisis had passed. The number of customers who returned after the weeklong closure dropped dramatically. Sales had been down for more than a month. The couple began to wonder if people would ever come back.

You are to write a 3 to 5 page paper addressing this public relations nightmare for your client.  Please use the following key points to direct your analysis:

  • What kinds of public relations tactics should be used to help The Mexican Villa?
  • Is there any kind of cause-related or event marketing program that might bring people back to the restaurant?
  • Do you believe The Mexican Villa can be saved, or is it a lost cause? Why?

You are expected to appropriately cite all references and to use APA writing style guidelines.

The body of your paper (not including title page, reference list, tables or illustrations) will be 3-5 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified.

Please be sure to cite other’s ideas and not to claim other’s work as your own through lack of citation.

Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

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July 1, 2023
    

Overview

In this assignment, you will create a research question to add to your ePortfolio.

Prompt

In your final course in the Criminal Justice program, you will create a research question that you will then investigate further. To assist you in this task, we will provide a list of current research topics covered in each course and ask you to submit for instructor feedback at least one research question based on a topic covered in that course. Using the topics listed below (or others covered in this course), create one to three research questions and submit them to your instructor.

This research question assignment is graded based on completion, and instructor feedback should help you strengthen your questions for future use. After you have submitted these questions to your instructor, upload the questions (and the list of potential topics below, if you wish) to your ePortfolio PDF.

For more information on creating research questions, refer to this research resource from the Shapiro Library. This page also has a helpful FAQ section on research question creation and expectations that you may want to explore further.

Note: If this is the first time you are submitting a research question to support your work in the final course, you should create a folder within your ePortfolio with the title “Research Questions,” as you will be adding questions to this folder throughout the program. Follow these ePortfolio folder instructions PDF on creating a folder within your ePortfolio.

Topics:

  • The various goals of sentencing
  • The notable surge in incarceration rates
  • Different sentencing structures and their impacts
  • Aspects of prison culture; the “inmate code”
  • Different organizational structures within corrections
  • Different physical structures within corrections
  • Prison Rape Elimination Act; sexual violence in corrections
  • The “invisible punishment” involved in being a felon
  • Issues of race in corrections
  • Corrections issues regarding women and persons who identify as transgender
  • Programs that stress rehabilitation
  • Issues in juvenile corrections
  • Geriatric population in corrections
  • How to decrease recidivism rates

Specifically, the following rubric criteria must be addressed:

  • Submit one to three research questions based on a topic covered in this course.

What to Submit

This assignment must be completed in written format.

default image
July 1, 2023
    

Overview

In this assignment, you will create a research question to add to your ePortfolio.

Prompt

In your final course in the Criminal Justice program, you will create a research question that you will then investigate further. To assist you in this task, we will provide a list of current research topics covered in each course and ask you to submit for instructor feedback at least one research question based on a topic covered in that course. Using the topics listed below (or others covered in this course), create one to three research questions and submit them to your instructor.

This research question assignment is graded based on completion, and instructor feedback should help you strengthen your questions for future use. After you have submitted these questions to your instructor, upload the questions (and the list of potential topics below, if you wish) to your ePortfolio PDF.

For more information on creating research questions, refer to this research resource from the Shapiro Library. This page also has a helpful FAQ section on research question creation and expectations that you may want to explore further.

Note: If this is the first time you are submitting a research question to support your work in the final course, you should create a folder within your ePortfolio with the title “Research Questions,” as you will be adding questions to this folder throughout the program. Follow these ePortfolio folder instructions PDF on creating a folder within your ePortfolio.

Topics:

  • The various goals of sentencing
  • The notable surge in incarceration rates
  • Different sentencing structures and their impacts
  • Aspects of prison culture; the “inmate code”
  • Different organizational structures within corrections
  • Different physical structures within corrections
  • Prison Rape Elimination Act; sexual violence in corrections
  • The “invisible punishment” involved in being a felon
  • Issues of race in corrections
  • Corrections issues regarding women and persons who identify as transgender
  • Programs that stress rehabilitation
  • Issues in juvenile corrections
  • Geriatric population in corrections
  • How to decrease recidivism rates

Specifically, the following rubric criteria must be addressed:

  • Submit one to three research questions based on a topic covered in this course.

What to Submit

This assignment must be completed in written format.

default image
July 1, 2023
    

Overview

In this assignment, you will create a research question to add to your ePortfolio.

Prompt

In your final course in the Criminal Justice program, you will create a research question that you will then investigate further. To assist you in this task, we will provide a list of current research topics covered in each course and ask you to submit for instructor feedback at least one research question based on a topic covered in that course. Using the topics listed below (or others covered in this course), create one to three research questions and submit them to your instructor.

This research question assignment is graded based on completion, and instructor feedback should help you strengthen your questions for future use. After you have submitted these questions to your instructor, upload the questions (and the list of potential topics below, if you wish) to your ePortfolio PDF.

For more information on creating research questions, refer to this research resource from the Shapiro Library. This page also has a helpful FAQ section on research question creation and expectations that you may want to explore further.

Note: If this is the first time you are submitting a research question to support your work in the final course, you should create a folder within your ePortfolio with the title “Research Questions,” as you will be adding questions to this folder throughout the program. Follow these ePortfolio folder instructions PDF on creating a folder within your ePortfolio.

Topics:

  • The various goals of sentencing
  • The notable surge in incarceration rates
  • Different sentencing structures and their impacts
  • Aspects of prison culture; the “inmate code”
  • Different organizational structures within corrections
  • Different physical structures within corrections
  • Prison Rape Elimination Act; sexual violence in corrections
  • The “invisible punishment” involved in being a felon
  • Issues of race in corrections
  • Corrections issues regarding women and persons who identify as transgender
  • Programs that stress rehabilitation
  • Issues in juvenile corrections
  • Geriatric population in corrections
  • How to decrease recidivism rates

Specifically, the following rubric criteria must be addressed:

  • Submit one to three research questions based on a topic covered in this course.

What to Submit

This assignment must be completed in written format.

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