This week you are required to submit a case study analysis.  Your paper analysis should be between 3 – 5 pages, not counting the title and reference page.  No submission should be fewer than 1050 words.

Include a clear and concise introduction.

Format your case study assignment paper so that the three questions asked below are clearly defined.   Double space your work, cite your work, limit quotes, and edit your work well for spelling, grammar, and punctuation errors. If you use any quotes, you must increase the length of your paper to compensate.  Make sure you have two additional references other than the text and use citations. 

 This case study analysis will be based on the 34 cases (Part 5) in your textbook.  (do not use Robin Hood – case 1) 

I have chosen Case# 32 Campbell Soups  (attached)

No abstract is required.

Read the case study and answer the following questions in your paper.

1. Assess the effectiveness of your company’s leadership.

2. Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.

3. What growth strategies might your company pursue?

 Length – Write a 3 to 5 page analysis not including the title page and citation page. No fewer than 1050 words!