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Social media strategy | Marketing homework help

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Type: Individual

Weighting:  30%

Deadline: Wednesday 15th March 2023 – 11.45am

ILO(s) assessed: 

4. Evaluate the digital marketing environment of an organisation/brand and propose strategies for future success, in a socially responsible manner.

5. To gain practical insights in the use of digital analytic tools and by doing so, understand the role of social listening, measurement, and metrics.

Description of assignment:

For almost every brand in the 21st Century, social media marketing is an essential part of reaching current and potential customers and clients. The challenges of using media where communications flow from many to many is one that all contemporary brands must consider, whether they actively engage with social media or not. 

Required :

For the sustainable brand you have developed in your group outline a social media strategy. 

NB : THIS IS AN INDIVIDUAL ASSIGNMENT

A social media strategy is a plan that outlines your social media goals, the tactics you could use to achieve them, and metrics that could be tracked to measure performance.

Your strategy should pay particular attention to the sustainable nature of your product/service and how this will be promoted through your social media presence. You should identify the target audience for your brand for each platform, and the plan for what when and where you will share content. You should also consider the key competitors and how you will ensure your brand will out-perform theirs. 

 (Word count of 1000 words. Harvard referencing style should be used.)

Assignment/marking criteria

Students should be able to demonstrate an understanding of how social media marketing can help brands connect to, and expand, their audiences. They should be able to develop a meaningful and appropriate plan which describes the needs and requirements of the brand; how the brand is expected to benefit from the implementation; and how the impact of the plan will be assessed. 

This assignment will be marked according to the following criteria:

  1. Demonstrating an understanding of how social media marketing can help brands connect to, and expand, their audiences.
  2. Developing a meaningful and appropriate plan which describes the needs and requirements of the brand.
  3. Analysing how the brand is expected to benefit from the implementation of the plan.
  4. Anticipating and assessing the impact of the plan using meaningful indicators/metrics.

The following is an indicative grading guide: 

Band A (19-23): Excellence in critical reflection of marketing strategies including an extensive reading out with core texts assisting in the formulation of a critical social media strategy. 

Band B (16-18): Very good use of additional reading that supports a critical reflection and very good referencing throughout towards a very good social media strategy. 

Band C (13-15): Good use of additional reading supporting some critical reflection accompanied by adequate referencing for a good social media strategy

Band D (10-12): Sufficient reading and use of core material with minimal additional reading and some referencing defects in the construction of an acceptable social media strategy.

Band F (bellow 10): Inadequate reading, lack of criticality, major structural and referencing defects for an incomplete social media strategy.

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July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

default image
July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

default image
July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

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