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Happy brands & ethical implications | MArketing

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After reading the case “Happy Brands and Ethical Implications” by Gringarten & Fernández-Calienes, pages 125-142, write a case study using the Case Analysis Outline Attached below.

Case Analyses Outline Template.docxPreview the document

Submission Instructions:

  • The paper is to be clear and concise and students will lose points for improper grammar, punctuation, and misspelling.
  • The paper is to be 1000 words in length, current APA style, excluding the title, abstract and references page.
  • No  references required.
  • Complete and submit the assignment by 11:59 PM ET on Sunday.
  • Late work policies, expectations regarding proper citations, acceptable means of responding to peer feedback, and other expectations are at the discretion of the instructor.
  • You can expect feedback from the instructor within 48 to 72 hours from the Sunday due date.

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CASE ANALYSES (3 pages maximum):

Students are to use the Case Analysis Outline – suggested format – in the syllabus (see below) to review each assigned case.

I. Case Analysis Outline – Suggested Format

(a) Overview of major issues – describe the challenges/problems/issues outlined in the case. This section should be clear and succinct. You can make use of bullet points to describe the issues.

(b) Applications of key themes – elaborate what you have learned from the assigned case by directly relating/connecting the case to concepts and themes described in the different chapters.

(c) Analysis 

Situational Analysis

External Environmental Analysis (Outside of the organization)

Economic, Social, Political, Technological opportunities and challenges

Internal Environmental Analysis (Specific to the organization) 

Organization’s internal strengths, weaknesses, opportunities, and external threats

Describe the firm’s product, pricing, distribution/place, and promotion strategy (if applicable) 

Market Analysis

Description of the target market including primary customers/target market

In analysis, you can also put down your own thoughts and opinions about the issues/challenges described in the case. You can bring in outside information (such as the latest news, articles, references to any calculations, charts, diagrams or graphs*). If applicable, you can also answer any questions at the end of each case. These questions can also be used as a guide to develop the other sections of your case summary/write-up.

(d) Recommendations

Development and Evaluation of Strategic Alternatives, Recommendation of the better Alternative, Implementation Techniques for Recommended Alternative (How, when, where, why).

Please note: If any of the above outline points are not applicable to your case, you can skip those points in your case write-up.

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July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

default image
July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

default image
July 1, 2023
    

 

Instructions

Assignment 2: Style Sheets and Website Creation

For this assignment, you will create 2 external style sheets and a web page that describes a movie of your choice and write a 1–2 page summary report. You will experiment with linking the web page to the external style sheets and noting how the display of the page changes.

Tasks:

Use appropriate HTML tags and create 2 external style sheets and a web page using a text editor or an HTML editor.

Part I: Create 2 Style Sheets and a Web Page

  1. Using a text editor or an HTML editor (Adobe Dreamweaver), create the first external style sheet (name it "format1.css") and format it as follows:
    1. Assign the document background color white, document text color #000099, and document font family Arial, Helvetica, or Sans-serif.
    2. Create hyperlinks to make the background color gray (#CCCCCC).
    3. Configure the h1 selector to use the Times New Roman font with a red text color.
  2. Using a text editor or an HTML editor, create a second external style sheet (name it "format2.css") and format it as follows:
    1. Assign the document background color yellow and the text color green.
    2. Create hyperlinks that have a background color of white.
    3. Configure the h1 selector to use the Times New Roman font with a white background color and green text color.
  3. Using a text editor or an HTML editor, create a web page on your favorite movie that displays the movie name in an <h1> tag. In addition, include a description of the movie (in about a single paragraph) and a bulleted list of the main actors. Format the site as follows:
    1. Create the page that has a hyperlink to a website describing the movie.
    2. Create an e-mail link to yourself on the web page. This page should be associated with the "format1.css" file.
    3. Save the page as "moviecss1.html."
    4. Test your page in more than one browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.
    5. Modify the "moviecss1.html" page to link to the "format2.css" external style sheet instead of the "format1.css" file.
    6. Save the page as "moviecss2.html" and test it in a browser. During the test, ensure that all HTML tags work properly. If you identify HTML tags that do not appear or display properly on a web browser, then consider changing the HTML tags to a compatible alternative.

Notice how different the page looks!

Note: The web page should validate successfully using the W3C validator. The syntax should be error free and generate a website on multiple browsers.

Part II: Summary Report

Create a 1–2 page summary report that summarizes the changes made to the website for management. The summary report is typically created for management to present an overview of the changes that were made to the website in nontechnical terms.

Note: Your summary report should utilize at least three scholarly or professional sources (beyond your textbook). Your report should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources (i.e., in APA format); and display accurate spelling, grammar, and punctuation.

Submission Details:

  • By the due date assigned, save your 2 external style sheets as M2_A2_LastName_FirstInitial_format1.css and M2_A2_LastName_FirstInitial_format2.css, your 2 web pages as M2_A2_LastName_FirstInitial_moviecss1.html and M2_A2_LastName_FirstInitial_moviecss2.html, and the summary report as M2_A2_LastName_FirstInitial.doc and submit them to the Submissions Area.

Assignment 2 Grading CriteriaMaximum PointsCreated the first external style sheet and formatted it as per the assignment instructions using text editor.24Created the second external style sheet and formatted it as per the assignment instructions using text editor.24Created a web page about a movie that displays the movie name as per the assignment instructions using a text editor or an HTML editor; validated the website using the W3C validator.24Submitted a summary report including the changes you made to the website for management.8Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Wrote all citations in APA format.20Total:100 

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