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1. Running head: Agile research methodology.

11. AGILE RESEARCH METHODOLOGY

Project on Uber online app using agile research methodology.

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Agile project management is a transformative methodology that has reshaped the landscape of software development, and its effects are particularly evident in the evolution of Uber’s online app services. Comprising distinct phases envision, backlog planning, execution, and iteration, Agile provides a structured yet flexible framework crucial for navigating the complexities inherent in developing and maintaining a cutting-edge platform like Uber’s. In this context, we delve into each phase, exploring how agile principles harmonize with the dynamic demands of the ride-sharing industry, fostering innovation, adaptability, and continuous enhancement this approach emphasizes adaptability, collaboration, and continuous improvement, aligning with the demands of Uber’s innovative digital platform.

The first phase involves establishing a clear understanding of the goals and scope of the project related to the Uber app services: The creation of a comprehensive product backlog i involves compiling a prioritized list of features and requirements for the Uber app .The iterative planning process enhances for flexibility in responding to market changes and customer feedback. The other steps to be discussed are planning, Sprint planning daily stand ups Sprint retrospective and the release In essence, the steps of Agile Project Management has formed cohesive and cyclical process, enabling Uber’s online app services to evolve iteratively, respond to user feedback, and stay at the forefront of the competitive digital landscape . Agile’s incremental approach aids in managing complexities and mitigating risks and challenges Continuous testing, regular retrospectives, and adaptive planning become integral components, ensuring a steady and responsive development journey. Agile project management focuses cross-functional teams in an agile setting.

Collaboration among developers, designers, and product managers fosters a holistic understanding of the project, leading to a more cohesive and user-friendly Uber app.comprehensive exploration of developing an Uber-like app using Agile research methodology. The Agile approach not only aligns with the dynamic nature of the digital landscape but also provides a framework for creating a user-centric, innovative, and robust ride-sharing application.

Envision

This is the first phase of the Agile project Management Framework and corresponds with the Initiation phase of PMBOK.Conceptualization of products and all projects stakeholders are identified in this phase including all possible Objectives and customers.

For our project in this case the objectives include:

· Enhancing user’s inner experience- which will be achieved by updating the app regularly.

· Expanding service offerings for example by exploring new transportation options such as electric bikes and motorcycles.

· Improving efficiency in the existing system by implementing real-time traffic updates and alternative routes.

In this phase specifications of aspects of services are addressed for example, Uber app features backend infrastructure, user’s interfaces, and connection with internets.

Stakeholders Identification is the key part in this step of agile project management which involves engagement with key stakeholders including customers, all drivers ,internal teams , technology experts , (Laoyan,
What is agile methodology? (a beginner’s guide) [2023] • asana 2022).Understanding their needs and expectations is crucial for shaping the project requirements. User’s stories involve breaking down project requirements that will capture the functionality from all end user perspectives. For this project it will include stories like driver partner interactions, processing of the payment and booking rides. For example a user story for Uber might be “As a rider, I want to be able to split the fare with other passengers directly through the app”

By including user stories into the Envision phase, teams working on Uber online services will always establish shared understanding of the project scope thus ensuring it aligns with user needs, and lay the groundwork for subsequent Agile phases like Planning and Iterative Development. Conducting a market analysis in envision helps to understand the competitive landscape and emerging trends in the ride-sharing industry. This information informs feature prioritization and strategic decision-making in Uber online services .feasibility study in this phase entails considering the technology stack, budget constraints, and potential challenges in implementing new features. Assessment of risk associated with project that regulatory challenges technology challenges and market fluctuations followed by Developing mitigation strategies to address these risks proactively Agile projects often involve iterative development and frequent releases, are key in Uber online services collaborative decision making and prototyping which focuses close coordination between developers, designers, and creation of prototype or mock ups to visualize key features thus gathering early feedbacks.

Backlog:

In agile research methodology the backlog serves as roadmap which contains user stories, features and the tasks that need to be addressed during the development process. I will provide details that will enable to understand what is being worked on and in what order. In this case where uber is the context and whose online services evolve continuously to meet the clients demand an effective backlog is paramount, (Laoyan,
What is agile methodology? (a beginner’s guide) asana 2022).

Uber backlog management involves adapting constantly to the current market demands and client’s feedback. The consideration of several features is crucial. These features include: (a) improved navigation- this will be achieved by the use of user-centric design that is priotizing the user research this will enable the organization to understand the client’s navigation preferences and pain points. Also improved navigation ensuring a data- driven decision making where data analytics will be used to leverage user behavior within the app. It will help in identifying common routes and those areas that experience navigation problems. (b) Fare estimation-in this feature, while using agile framework the following strategies will be used. User friendly fare presentations this will be enhanced by ensuring transparency in fare before the clients confirm their rides. Providing real time updates is another strategy which will ensure that the customers are updated in case the estimated fare changes during the course ride.

These features enable the Uber to respond to changing requirements ensuring that the most valuable features are delivered promptly. Collaboration is very crucial element in agile backlog management, fostering communication between the teams involved in development, the product owners and stakeholders. Uber’s team collaborates seamlessly to refine and repriotize backlog items based on emerging needs and market changes. The collaboration always ensures that the backlog will remain as a living document which is adaptable to the dynamic online transport industry.

However, despite its merits management of backlog is faced with some challenges like balancing technical debt and ensuring that a clear understanding for user stories is ongoing considerations. Basically agile research methodology with a specific focus on backlog management is instrumental in the success of uber’s online services since it will help to navigate the ever changing scope of online transportation industry delivering features that resonate with users.

Roadmap:

To manage Uber online services we need to have roadmap so as to ensure continuous innovation and respond effectively to market demands. To effectively manage roadmap the following can be ensured: user-centric roadmap planning- the organization will prioritize customers’ needs and feedback that is as a team we will include a section for rating and comments after each ride hence identifying areas that require improvement and implementing changes to the service.

Strategic alignment- the roadmap is aligned with uber’s broader business strategy. This will be attained by regular communication that ensures development contribute to overarching business goals, promoting cohesive and strategic approach.

Dynamic backlog prioritization- this will allow our uber project to dynamically prioritize features based on change in market trends, and the emerging trends. Scaling for growth- the roadmap also considers the scalability to hold the growing user base. For this context the roadmap examines the infrastructure upgrade, performance enhancements and the optimizations to ensure smooth experience of customers even when the demand is high so as to ensure the customers services are fulfilled in time. Transparency and communication-this will be achieved by ensuring there is in- app notifications showing important information such as promotions, service update and policy changes.

Documentation and documentation updates- to ensure that all stake holders have access to latest information that contributes to transparency. Market responsiveness-agile allows uber to swiftly respond to changes in the competitive scope. Reassessing the roadmap regularly ensures that the organization can adapt to the new market entrants, technological advancements and shifts in customer preferences.

Prioritizing features and managing backlog

Agile project management for Uber online services, prioritizing features and managing the backlog is a crucial step in delivering value iteratively. This phase starts by Establishing clear criteria for prioritizing features and this generally include factors like customer impact, business value, regulatory requirements, or dependencies, (Stamelos et al.,
Agile Software Development Quality Assurance 2017). For Uber, high-priority features might include improvements to ride matching algorithms or enhancements to the user rating system. In Continuous Refinement, Prioritization being an ongoing process. revisiting and refining the prioritization of features is done regularly based on changing of the business needs, the user feedback, and the market conditions prioritizing phase in APM encourages adaptability and responsiveness to evolving requirements in the Uber online services . prioritizing user stories within the backlog by ensuring that high priority user stories align with the overall online Uber service vision and contribute significantly to the project goals, that is increasing user engagement, improving efficiency, or expanding service offering to the customers in the area .,in this phase considering best alternatives by involving products owners, app developers ,app designers provides a well-rounded perspectives on features importance and feasibility of Uber online services:

By considering the effects each feature on end-users and the business, as well as the estimated effort required for implementation helps in guiding decisions on sequencing features to maximize value delivery of the project .it is important to develop solutions to the available risk by Prioritizing features that address high-impact risks early in the project. For example, presence of regulatory changes impacting the ride-sharing industry, prioritizing features to ensure compliance would be crucial. Considering features with fewer dependencies first to allow for parallel development and reduce bottlenecks. Features that contribute to the Minimum Viable Product should be considered In the case of Uber online service project entails prioritizing core functionalities that are important for a basic, yet functional and, user experience. This phase also entails backlog grooming to remove absolute and low priority items in the project as this will keep the backlog lean and focused delivering the most value. Unused or outdated features can be omitted. Incorporation of the feedback from stakeholders and end-users into the prioritization process ensures that the backlog aligns with evolving user needs and market expectations. By proper prioritizing features and managing the backlog in the Agile project management context for Uber online services, teams enhances their ability to deliver incremental value, respond to changes on time and flexible approach to project development is maintained.. This phase sets the stage for the subsequent planning.

Planning

When planning to develop the uber online service several crucial factors should be considered to ensure it is successful and user-centric development process. The following are key factors to involve during:

Market- so as to understand the competitive landscape and user preferences. Here it will involve identifying trends, gaps, and opportunities to know the user needs. User persona definition this will involve defining user personas to understand the target audience and their specific requirements. Feature prioritization-this involve considering features based on user value market demand and business goals. Technology stack selection- this will entail choosing a robust and scalable technology tack that conforms to the uber’s requirement. Therefore factors like compatibility, database management and scalabilty for future growth.

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Security measures-this will ensure that data and transactions are protected. This can be attained through secure authentication, regular security audits and encryption. Payment integration-I will consider multiple payment options during planning, this will cater to a diverse user base. Also to consider during planning is navigation and maps integration so as to optimize route planning also to provide accurate estimated arrival times and route suggestions for a smoother client experience. Offline functionality- this involve ensuring offline functionality for essential features in areas with limited connectivity. Ensuring that users can access critical information even in low or no network.

Another factor to consider during planning is cross-platform compatibility – so as to ensure it reaches broader audience to enhance that this will be met it would include iOS and android platforms to maximize user accessibility. Ensuring feedback mechanism-integrating a feedback system to gather user opinions and suggestions. This will ensure there is continuous improvement the app and address user concern

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Marketing and launch strategy-considering campaigns that will promote the platform. Also considering partnerships and user acquisition tactics. The last thing to consider in planning is post launch support and maintenance where we will plan for ongoing support, updates and maintenance after launching of platform. By considering these factors during the planning process they will ensure it is robust and user friendly app that will meet both needs of riders and drivers while still being in a competitive scope.

Sprint planning.

In Agile project management, Sprint Planning is a crucial step that sets the direction for the upcoming iteration or sprint and it takes 1-4 weeks for this project. Sprint Planning in the context of this project will involve defining a clear objective for the sprint which includes addressing the users feedback this will be achieved by expressing empathy and understanding towards user’s perspective, enhancing specific features and implementation of emerging functionalities in this phase the product backlog is reviewed and refined for examples features of driver’s partner’s interaction, (Laoyan,
What is agile methodology? (a beginner’s guide) [2023] • asana 2022).

Sprint 1: planning and set up- it involves having a meeting with the stakeholders so as to clearly define the scope of the enhanced driver rating features. The goals will be to provide drivers with more detailed feedback and passengers with additional rating options. The task involved in this sprint will be to define the users stories and criteria based on initial discussions.

Sprint 2: backend development –this involves implementing the backend functionality for the enhanced driver ratings feature. Implementing server side logic for collecting and processing the new rating options is crucial. Data structures to store additional ratings details like cleanliness and punctuality. Ensuring the APIs are functional, documented and ready for integration with the user interface components.

Sprint 3: fronted development- here the aim is to develop the user interface for drivers to view their enhanced ratings. Changes needed in the passenger app for rating are implemented. The tasks here include updating the passenger app to incorporate new rating options.

Sprint 4: testing and optimization- conducting thorough testing of the enhanced driver ratings feature and resolving any issues are the goals here. The main tasks involve performing unit, integration and user testing’s also optimizing date queries for efficiency.

Sprint 5: user feedback and iteration- the goals involve gathering user feedback on the enhanced driver ratings feature and making necessary adjustment based on the feedback. The tasks involve the release of the feature to a limited user group for feedback and iterate on the feature based on user suggestions and identified improvement.

Sprint 6: finalization and documentation the goals- are to finalize the enhanced driver ratings feature for a broader rollout and documenting the new feature for internal and external use. Completing any remaining optimization and creating documentation for both internal developers and end users are the tasks undertaken.

The team committed to completing the selected user stories within the sprint and the commitment is based on the team’s speed and the estimated effort for the chosen project if new information emerges during the Sprint Planning meeting or if adjustments are needed, be open to making changes to the sprint plan. By following what has been discussed above Sprint Planning for Uber online services in the app, agile teams can align their efforts with project objectives thus ensuring a common understanding within the team, and set the stage for a successful and productive sprint.

Sprinting/ stand up.

In the context of uber’s online service platform, the sprinting and stand up rituals always play crucial role in driving efficiency, transparency and continuous improvement. Sprinting is a fundamental concept within the agile development which is focused in time frames called sprints. For uber’s online services platform the sprint last for two weeks during which development teams work on a defined set of tasks and user stories.

In uber’s platform sprint planning entails process of backlog refinement, where all stakeholders will collaboratively prioritize tasks. This approach will ensure that the Ubers platform remains dynamic and conforms to evolving needs of both riders and drivers. Stand up rituals or daily stand ups are the cornerstone of this project.

For the stand -up meeting which was on a video call held on Sunday 23rd September at 100:00 pm. We discussed about challenges we had encountered so far. The main challenge discussed was how the app was to be secured from cyber-attacks or hacking threats. Offline effectiveness was also discussed as another challenge. The future steps to solve these challenges were given. They included: integrating offline maps and navigation features to allow drivers and users to navigate even in areas with poor network, ensuring profile and history access that is allowing users to access their ride history, driver information and account details offline. To mitigate cyber security threats, creating data backups, encrypting sensitive information and using strong passwords were discussed as the solutions.

The future steps that we discussed were: user testing and feedback-we planned for upcoming user testing sessions. Integration of third party services was also discussed. All the group members were involved in the video call.

Sprint retrospective

In Agile project management, the Sprint Retrospective is a reflective meeting held at the end of each sprint to assess the team’s performance and identify opportunities for improvement. In the context of Uber online services involves The Sprint Retrospective occurs at the end of every sprint, making it a regular and recurring event. It is time-boxed, typically takes one to two hours, ensuring that it is focused and efficient, (Stamelos et al.,
Agile Software Development Quality Assurance 2017). Involves entire development team members for this online Uber app development four members are involved. Participation always promotes open communication and collaboration among team members. In a safe environment the team we emphasized on the constructive nature for retrospective to enhance improvement for the app. Sprint was reviewed and each Sprint goals were discussed for example what worked well, achievement and positive aspects of Sprint was identified.

Areas of improvement were: setting strong passwords, updating of data in the app and increasing app features. Challenges like cyber-attacks, competition from other companies like taxi were discussed. All team members present was acknowledged for their contribution and efforts, in this phase interpersonal changes and the process related issues that is adjustment and methodology to be followed in developing Uber app

Documentation of the outcomes of the retrospective, including action items and decisions made like improving app features, considering solutions to risks. It was ensured insights gained are accessible to the team for reference in future sprints. During Sprint review positive behaviors and practices was reinforced followed by recognition and appreciation efforts that contributed to the success of the team .The retrospective creates a feedback loop, providing valuable insights that can be used to refine and enhance the Agile process in subsequent sprints. By incorporating a well-structured Sprint Retrospective into the agile project management process for Uber online app, team improved their collaboration, effectiveness, and overall project outcomes. This reflective phase contributes to the agile principle of regularly adjusting and refining processes to deliver better results.

Release

Using agile research methodology the features are released incrementally so as to give users new improvement. The following features can be released (the features include experience enhancement features, safety features and technological innovation features):

Enhanced user profiles- this feature enables the user to add more details to their profiles. These details can be favorite locations or their vehicle preferences.

-Scheduled rides- this feature can enable the customers to schedule rides in advance ensuring a predictable transportation option.

-In-app chat for drivers and riders- this will allow direct communication between the riders and drivers which will ensure effective coordination.

-Real-time traffic updates-this feature will be of significance as it will help the drivers and riders to navigate traffic information more effectively

-Preferred driver matching-this feature will enable riders to request for their preferred drivers.

-Enhanced driver navigation- this will feature improved navigation tools for drivers which include lane guidance and traffic predictions.

Conclusion

At whole, agile project management emerges not merely as a methodology but as a transformative philosophy. Its ability to empower cross-functional teams, promote transparency, and deliver incremental value ensures that projects not only meet expectations but also exceed them. A world where change is constant, Agile’s emphasis on embracing uncertainty and adapting to evolving requirements positions it as a cornerstone in the quest for successful project delivery. It is not just a project management methodology; it is a cultural shift that champions collaboration, customer satisfaction, and continuous improvement. , the journey of developing an Uber-like app through the lens of Agile project management involves across nine distinct phases, each important a pivotal role in shaping the success of the project the symbiotic relationship between the Agile methodology and the development of an Uber-like app serves as a testament to the effectiveness of iterative, customer-focused approaches in the ever-evolving landscape of online services.

The success of this venture lies not only in the functionality of the app but also in the agility and adaptability embedded in each phase of the project management .Agile project management is a compass that guides teams through the intricate journey of software development, fostering a culture of innovation and responsiveness. It is a testament to the resilience of methodologies that can flex and evolve in tandem with the ever-changing landscape of technology and user expectations.

References.

Laoyan, S. (2022)
What is agile methodology? (a beginner’s guide) [2023] • asana,
Asana. Available at: https://asana.com/resources/agile-methodology.

Patel, H. (2023)
Proposing a new model: ‘agile X’ – an upgraded agile methodology [Preprint]. doi:10.35543/indiarxiv.55.

Salman LakhaniCEOSalman Lakhani is the Founder & CEO of Cubix (2017)
An ultimate guide to developing an uber type app,
Cubix. Available at: https://www.cubix.co/blog/ultimate-guide-developing-uber-type-app.

Stamelos, I.G. and Sfetsos, P. (2017) in
Agile Software Development Quality Assurance. Hershey PA: Idea Group Reference.

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