Main task task 1.3: industrial marketing plan | Industrial Marketing

Main task

You will create an Industrial Marketing Report for a B2B brand of your choice that doesn’t serve B2C markets. The plan, that must be customer centered and based on an omnichannel approach, must include:

1. Introduction (already delivered in T1.1)
Select a pure B2B company / brand (one that does not serve the B2C markets) of your choice for building an industrial marketing plan. You need to provide at least the following information:

  • the name of the B2B company/brand/business
  • Provide a brief description of what the company does / sells
  • What type of companies / industries are the main B2B customers of the selected company?
  • A URL of the company’s website and two social media profiles of this company
  • In what country is the company’s headquarters located?
  • Your industrial marketing plan must be built for a particular country, different from the one
    where its headquarters is located. What country do you choose?
  1. Brand analysis: write a short SWOT analysis for the chosen brand in the selected country (already delivered in T1.2)
  2. Target audience: define two industrial target audiences you are going to build a B2B marketing plan for and describe them in detail.
  3. List the participants in the business buying process of your products. What factors influence the buying decision? Discuss the major influences on business buyers.
  4. Many companies employ procurement or purchasing experts dedicated to managing the firm’s buying process. How would you target procurement or purchasing manager (buyers) for your products?
  5. Objectives: define at least three objectives you want to achieve with this B2B marketing plan and write them in a SMART way.

Your submission must meet the following formatting requirements:

  • Submit one file(s) only.
  • Required file format for main submission: PDF.
  • Additional file format for additional deliverables: Not applicable.
  • Additional file requirements: “None”.
    Other details:

• Font size 12
• Double-spaced
• Number of words: 2000

All refencing and citations require Harvard referencing style.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more