Faculty of Business & Law

Assignment 2 Brief – Individual Report (2,500 words)

Module Title
Social Innovation &

Entrepreneurship

Assignment

Number
2

Module Code ENTE3534 Assignment Type Individual Report

Module Leader
Dr Samuel O.

Olutuase

Assignment

Weighting
50%

Release Date October 17, 2023
Submission

Date/Time

Friday, 26 April, 2024

(12:00 noon UK time)

Preliminaries

Your work during phase 1 of the module and towards assignment 1 can be considered

as a basis for this report, since it provides you with theoretical and practical insights

about social entrepreneurship opportunities, different social entrepreneurship

approaches, leading to a selected social issue of your choice and YOUR approach to

address it.

During the second phase of the module (and in preparation of assignment 2), you will

be introduced to concrete (social) business startup methods and tools, some of which

you will be using in practice during seminar work. You are expected to develop a good

understanding of these methods and tools, in order to design a comprehensive

entrepreneurial response to your chosen social issue.

Your own skills, passions and dreams – your lived experience and knowledge equity

– is of essence in this part of the module and assignment.

Group discussions during seminars will provide you with a good opportunity for a

hands-on evaluation of methods and tools when applied to specific

social/environmental issues and/or social entrepreneurs’ skills. However, as with

assignment 1, this report is strictly individual; you must present your own views!

Objective

This report should reflect your ability to apply concepts, tools and methods to

conceptualise an innovative idea to address the same social issue that you have been

working on since the start of the module.

1

Tips:

Imagine yourself as a social entrepreneur: Think as a social entrepreneur, read, live,

breathe, act like a social entrepreneur. Follow the respective leaders in the area (of

social entrepreneurship and social innovation, and/or in the area of your social issue)

on social media (Twitter is ace; Facebook, LinkedIn etc.) See what they do; model

yourself according to best practice, and still: there is a gap, that you (!) will address,

with your own innovative social venture. It’s a lively, rich and rewarding field. Make

the most of it. Have fun! Enjoy!

Return of Marked Work

May 21, 2024.

Marking criteria

Your report (c/w2) will be marked according to the rationale shown in table 5:

Table 5 – Marking criteria for c/w assignment 2 (report)

Criteria Description Weight

Understanding
of the social
issue

The report needs to show a sound understanding of the social
issue guiding the c/w project work.

The presentation of the problem should be concise, insightful
and compelling, including potential improvements in relation to
the work towards assignment 1.

The understanding of the social issue should reflect a good use
of both relevant concepts and elements from secondary
research.

20%

Your
innovative
social
entrepreneurial
idea

The report needs to show a coherent progression from the
understanding of the social issue to a value proposition which
you develop. This needs to include:
(a) A brief justification for the particular approach chosen to

address the social issue (NFP, Hybrid, or FP).
(b) A clear representation of the innovative/creative features of

your own idea on how you’d address the issue.
(c) An outline of how the idea was developed, including the use

of inner and external stakeholder analyses, as well as mind
mapping.

(d) Explicit acknowledgement of the operations required to
materialise the idea (brief!).

Notes:
(i) You may choose a different SE approach to the one for

c/w1, if justified by your continuous learning during this
term, and deepened understanding of advantages and
limitations of the approaches in practice.

(ii) Consistency: It is important to keep alignment between the
chosen social entrepreneurial approach (NFP, HYBRID or
FP) and the development of your specific idea. For

20%

2

Criteria Description Weight

instance, it would be strange to speak of sales and profit
maximisation if your approach is NFP; likewise, it would be
wrong to omit talking about income streams if your
approach is either HYBRID or FP.]

Application of
methods and
tools

The report should demonstrate a good application of methods
and tools, including:

(a) Inner stakeholder analysis (include mind maps and/or
tabular display as an appendix)

(b) External stakeholder analysis (include mind maps and/or
tabular display as an appendix)

(c) (Other) mind mapping (e.g., for systems map of issue to
stakeholder analyses; include draft as an appendix)

• Lean startup strategy outline:

• showing your MVP and how you build it,

• clear examples of what and how to measure success
and social impact (i.e., selection of metrics/indicators),
and

• how you will to learn (and pivot) from such above
measures (see: your ‘theory of change’ and ‘feedback
loops)

(d) Social business canvas (visual summary).

20%

Reflection

The report needs to include a reflective section.
Here, the student is expected to expand on

(a) the way her/his inner stakeholder analysis informs the
innovative idea and

(b) the lessons that can be extracted from this for future
career aspirations.

20%

Overall
presentation

The report needs to be well structured, showing a coherent,
consistent, and compelling flow of arguments all the way from
introduction to the concluding remarks. Students are expected
to use of the full range of word-processing functions to present
the report in a ‘professional-looking’ layout.
Criteria include:

(a) quality of the executive summary (think ‘elevator pitch’),
(b) word count,
(c) spelling / grammar,
(d) table of contents, table of figures, table of appendices,
(e) header, footer, page numbering,
(f) proper use of tables, figures and charts,
(g) appendices including copies of students’ seminar

exercise results,
(h) accurate referencing according to Harvard referencing

style.

20%

Further details on the assignment and assessment criteria will be shared in-class,
and posted online, during the term. The resulting c/w assignment mark is to be
understood in conjunction with the BAL general mark descriptors (see Module
Guide p. 20).