English 305 – Assignment 2: Internal & External Communication
If you have a Study.com College Saver membership and are seeking college credit for this course, you must
submit an essay and pass the proctored �nal exam. You must submit your essay before registering for the �nal.
Below you will �nd prompts and instructions for submitting your essay.
About the Assignment
For this assignment, you will submit an essay analyzing a sample situation and making
recommendations for moving forward. Within the essay, you will include several technical
documents, including an incident report, memos, and a website page. Be sure to use proper MLA
formatting and include three credible sources to support your claims and reasoning for your choice
of actions. You may use graphics in any of your sections, but they are not required. The essay,
incident report, memos, and website page should total a minimum of 2,000 words.
Prompt
You are communications lead at The Lookout, a restaurant chain that has become involved in a
public health scandal. Customers have become ill from eating at several of your locations, where
lettuce and spinach were infected with E. coli. The company is implementing strategies to improve
restaurant sanitation, including more thorough training for new and current employees.
Analyze all relevant information, including that from your own research. Begin an essay that
explains the problem and your ideas for addressing the situation thoroughly. What internal and
external communication strategies should the company use to keep both customers and clients
abreast of the situation? Then include a sample incident report that could address all relevant
components. Explain your choice of wording.
Write 3-4 memo types addressing the situation from di�erent angles. Topics to consider include:
Explain how the problem can be addressed
Section 1:
Section 2:
Explain the progress to date
Respond to inquiries about the situation
Spread information about the result of any lab reports
Write a sample website page that explains how the company has �xed the situation and is trying
to repair its image. You do not need to start an actual website page, but include the wording you
would use for this page. Consider the following:
Reassure the public that the problem has been addressed
Emphasize your company’s commitment to health and safety
Spread information about a free meal promotion
Related Lessons
The following lessons from the course may help you with this assignment.
How to Write Incident Reports: Purpose, Structure & Content
Types of Memos
Purpose, Content & Structure of Memos
Online Communication: Di�erences, Timing & Conventions
Formatting & Sources
You may refer to the course material for supporting evidence, but you must also use three outside
sources and cite them using MLA formatting. Please include any Study.com lessons you used as
sources (including the lesson title and instructor’s name).
If you’re unsure about how to use MLA to cite your sources, please see the following lesson:
What is MLA Format?
Grading Rubric
Your essay will be graded based on the following categories:
Category
Unacceptable (0-
1)
Needs
Improvement (2-3
Good (4) Excellent (5)
Total
Possible
Points
Section 3:
Essay (x2)
Essay does not
explain the
problem; there are
no internal and
external
communication
strategies, and a
sample incident
report is not
included.
Essay includes the
problem, but the
strategies and
sample incident
report are not
comprehensive.
Essay explains the
problem, ideas for
addressing the
situation, internal
and external
communication
strategies, and the
sample incident
report at a standard
depth.
Essay explains the
problem and the ideas
for addressing the
situation thoroughly.
Internal and external
communication
strategies are
thorough; the sample
incident report
addresses all relevant
components.
10
Memos
(x2)
No memos are
included.
Less than three
memos are
included and do
not touch on all
key elements.
Three memos are
included but only
lightly explain the
problem, the
progress to date,
inquiries about the
situation, and how
to spread
information.
Three professional
memos are included
and explain how the
problem can be
addressed, the
progress to date,
inquiries about the
situation, and how to
spread information
about the result of any
lab reports.
10
Website
Page (x2)
No website page is
included.
Website page only
includes minimal
information.
Website page
addresses all key
elements but not in
a detailed,
professional
manner.
Website page explains
how the company has
�xed the situation and
is trying to repair its
image. It also reassures
the public that the
problem has been
addressed, emphasizes
the company’s
commitment to health
and safety, and
spreads information
about a free meal
promotion.
10
Sources &
Formatting
No evidence of
outside research;
no sources
included
One to two sources
included; MLA
formatting is used
incorrectly
Three sources
included; MLA
formatting used
incorrectly
Three or more sources
included and MLA
formatting used
correctly
5
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Mechanics
Incorrect spelling,
punctuation,
capitalization, and
use of standard
English grammar
hinders
understanding;
word count is not
met.
Several instances
of incorrect
spelling,
punctuation,
capitalization, and
usage of standard
English grammar;
word count is not
met.
Few instances of
incorrect spelling,
punctuation,
capitalization, and
usage of standard
English grammar;
word count is met.
No or very few
instances of incorrect
spelling, punctuation,
capitalization, and
usage of standard
English grammar; word
count is met.
5
Total
Points
40
Before You Submit
When you are done writing your essay, we suggest taking some time to check for any errors or to
add some �nal touches. We also suggest that you use online plagiarism checkers such as PlagScan
or DupliChecker to make sure that your essay is not too similar to any existing materials.
Plagiarized submissions will NOT be graded.
How to Submit Your Paper
When you are ready to submit your written paper, please �ll out the submission form and
attach your essay as a Microsoft Word or Text document. You should receive your essay grade
within one week. If you are not satis�ed with the score you receive on your paper, you may revise
or rewrite your essay and resubmit it for grading using the same submission form above. Please
see the course syllabus for a more detailed breakdown of the grading policy.
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