Proposing market entry strategies | Management homework help

Overview

You have just taken on a new role as a marketing manager for a new hospital in Ajo, Arizona-Ajo Medical Center (AMC). There is one other hospital in the area, but it is 40 miles from the center of town, making it difficult for many residents to get to. The new AMC will be much more accessible for residents who live closer to town.

Preparation

As you prepare to take on this role, watch the following case study video clips on branding and marketing. You will use the content of the videos to consider how the practices of Moving Brands might be applied to the marketing strategy of Ajo Medical Center.

·

Chapter 1: Brand Vs. Branding
.

·

Chapter 3: What’s the Difference Between Branding and Marketing?

The CEO of AMC has asked you to create a proposal in which you provide a competitive marketing entry strategy and a communication strategy and suggest marketing research tools for the new hospital.

Instructions

Create a 5-7 page proposal (including a Sources page) in which you:

1. Develop a SWOT analysis to determine the best approach for market entry.

· The following resources may be helpful:

·

7 Strategies for A Successful New Market EntryLinks to an external site.
.

·

How Do You Prepare to Enter a New Market?Links to an external site.

2. Formulate a proposed marketing entry strategy for how your hospital will enter the local market and attract patients in ways that differentiate it from the other area hospitals.

· The following resources may be helpful:

·

Marketing to Healthcare: Applying the 4 C’sLinks to an external site.
.

·

Formulating Productive Marketing Communications Strategy: A Major Health System’s ExperienceLinks to an external site.
.

3. Develop a proposed communication strategy for the new hospital using the 4 C’s for marketing communication.

· The following resource may be helpful:

·

20 Market Research Tools (With Importance and Types)Links to an external site.
.

4. Create a list of suggested marketing research tools that AMC could use to identify the target market and to learn about patient wants and needs. Make sure the tools are a good fit for AMC. Examples include Google Analytics, SurveyMonkey, Spyfu, and Claritas MyBestSegments.

5. Use 4-5 credible, relevant, and appropriate sources to support your writing. Cite each source at least once within your assignment. For help with research, writing, and citation, access the library or review library guides.

Keep in mind that this proposal is for the CEO, so the proposal should also:

· Contain accurate and clearly written information.

· Be professional in appearance.

· Use headings.

· Incorporate colors, graphs, and charts as appropriate.

· Include a Sources page at the end of the proposal, cited using the Strayer Writing Standards format.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the 

Library
 site for all support. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment:

· Propose competitive marketing entry strategies, communication strategies, and marketing research tools for health care organizations.

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more