To effectively implement change, businesses must begin with internal operations. Communicating change can be challenging due to status quo and lack of information or shared vision. Managers must gain buy-in and facilitate change by educating and informing internal staff of the reasons for the change, stating the problem, and problem-solving to provide the proposed solution. This can be done through an internal communication plan.
Assessment Deliverable
Draft a 525- to 700-word internal communication plan that appropriately details your proposed solution to the internal team at your selected business. In your communication plan:
- Introduce the solution (e.g., new or updated process, product, or service) you identified in your Week 2 summative assessment, including how this solution addresses the needs of the business. Note: This is where you can expand your Wk 3 Assessment Prep: Needs Assessment Outline.
- Discuss the reason(s) for the change (i.e., the new process, product, or service).
- Explain how employees will be engaged in the decision-making process for the new process, product, or service.
- Propose a strategy for ongoing engagement with staff and leaders and the rationale.
- Propose opportunities to demonstrate corporate social responsibility (CSR) and rationale.
- Incorporate at least three properly cited sources with in-text citations from peer-reviewed Journal Articles (you will likely need more than three) in addition to any other non peer-reviewed references in accordance with Announcements #2, #4 and #11.
Remember that title and reference pages do not count toward word minimums.
Cite sources to support your communication plan.
Format citations and references according to APA guidelines.
Submit your assessment.
