Class project | BUS-400 | SNHU

4

The Smart Home Concierge Services Elevator Pitch

Michael Rickman

BUS-400

Sean Clark

3/21/2024

The Smart Home Concierge Services Elevator Pitch

Introduction

Think of a place where every aspect of your household’s daily chores has technology built into it to make your life not only convenient but efficient and secure as well. The Lowe’s Smart Home Concierge Services concept is the key to a prosperous century of smart living. Our support team provides personalized consultations, expert device integration, and continuous support to provide you with smart home systems that suit your lifestyle and preferences perfectly. In the days where convenience, effectiveness, and security are the watchwords, our service offers personalized consultations, expert device operation, and continuous support to create unique smart homes. With Lowe’s Smart Home Concierge Services, homeowners can traverse a path towards a wiser, more developed life that breaks the borders between technology and day-to-day life, resulting in a seamless atmosphere that charges well-being and high performance. Come with us as we transform the way you live and relate to your home.

How it fits

The Smart Home Concierge Services provided by Lowe’s complement the company’s strategic plan for industry leadership in the smart home segment and enhance customers’ lifestyles. As a company delivering innovative solutions for home improvement, we are further expanding our offerings into the fast-growing market of smart home technologies (Lowe’s, n.d.). By combining our strong background in retail and our customer service with solid operational execution, we will succeed even more in this environment. As a part of the company’s strategic focus on operational excellence, we can increase profits and optimize service delivery systems, and this strong operational foundation will ensure the successful implementation of Smart Home Concierge Services. Utilizing our existing infrastructure and retail expertise, we are ready to address the wide-ranging needs of our customers and provide them with professional advice as well as sound device integration to create hassle-free home networks for everyone.

Justification

The financial benefits of Lowe’s Smart Home Concierge Services are huge. We can achieve this by providing consultation, installation, and a variety of other services that will create regular revenue streams that do not only depend on our traditional store operations. Following this rise in demand for smart-home networks, our revenue stream is expected to go up significantly. For instance, the proceeds made from sales of smart home products and supplies will also add to our profitability. Repeat orders and brand loyalty will lead to a stable flow of revenue, while diversification within the market will bring in new customers, keeping growth at its highest.
            Through market research, market trend analysis, and ROI performance evaluation with the Smart Home Concierge project, we are confident we can achieve a favorable investment return. For instance, as of March 19, 2024, One Lowe’s share sold for 246.56
dollars, which was a 1.25 percent increase (Yahoo Finance, n.d.). However, individual ROI figures might differ based on the input costs and level of market penetration. Furthermore, we expect to have a very convincing ROI that is appealing to investors and top managers. We expect that our return on investors’ investments will be higher than the industry’s benchmark returns, thus returning investors and demonstrating the viability and possibility of the project’s long-term success.

Enhancing the mission
            Lowe’s Smart Home Concierge Services contributes positively to our overall mission by building upon our core values and strategic goals. With a focus on the manufacture of cutting-edge products, our company is committed to improving people’s lives by providing home improvement solutions that will be beneficial to each household. Through the Smart Home Concierge Services, we make our purpose a reality, which is to deliver to our customers the latest in-home technology innovations that bring about convenience, efficiency, and safety (MarketLine, 2019). By offering personalized consultations, professional installations, cutting-edge solutions, and ongoing system support, we are equipping customers to set up smart home systems on their own terms, matching their unique requirements and preferences. Additionally, by being considered the pioneers of smart home matters, we are able to improve our brand image and stand out positively from the crowd. These factors attract new customers and, at the same time, make the brand more popular among its loyal customers.

 

 

References

LOWE’S (n.d.).
OUR STRATEGY. LOWE’s.
https://corporate.lowes.com/who-we-are/our-strategy#:~:text=We’re%20guided%20by%20our,channel%20and%20community%20we%20serve

MarketLine (2019, October 1).
Lowe’s Companies Inc – Strategy, SWOT and Corporate Finance Report.
https://store.marketline.com/report/lowes-companies-inc-strategy-swot-and-corporate-finance-report-3

Yahoo Finance (n.d.).
Lowe’s Companies, Inc. (LOW).
https://finance.yahoo.com/calendar

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