Adhikari1

Adhikari3

Vesla

Vesla

Undeniably, the soft drink industry has undergone massive transformation in the past decade especially in terms of meeting different customer tastes and preferences. Specifically, today’s consumer is health conscious and for this reason, Vesla aims to provide soft drinks that meet these criteria. Additionally, the team at Vesla has undertaken massive research and tests concerning how to develop high quality soft drink made up of a unique flavor that incorporates different fruits and also herbs that are edible. Through this, Vesla will have the capacity to accommodate different consumer preferences. Velsa will prioritize the health and well-being of its customers when producing the product. Vesla differentiates in the competitive field by its proprietary formula, emphasizing sustainability in packaging, and demonstrating care for environmentally-conscious practices.

Vesla’s development and production strategy includes a detailed plan for effectively distributing the product to clients. This aims to reduce costs while boosting capacity to satisfy growing demand. Vesla aims to have storefronts in visible community areas to make the product widely available. This aligns with the brand’s goal of reaching diverse consumers by relying on both nearby and potentially abroad circulation networks. Core to the sales and marketing strategy is presenting Vesla as a practical and enticing choice. To reinforce the value it provides, three to five key traits and benefits, such as its natural origins, unique flavors, and health-focused position, will be stressed. Fair pricing is used to set costs that balance out production expenses and what customers are willing to pay. Vesla will be promoted through radio, television, and online networks, efficiently taking advantage of these mediums to connect with the intended audience.

The administrative and logistics plan introduces the key individuals accountable for Vesla’s achievements, highlighting their qualifications and experience in domains vital to the company’s expansion. The group shares the company’s vision and has the know-how to successfully handle the challenges inherent to the beverage sector. Thinking about the finances, the economics of each individual product demonstrate that a Vesla soft drink costs $0.50. $50,000 is allocated to fixed expenditures, which incorporate salaries and manufacturing equipment, while $0.30 is predicted for variable costs, which include raw materials and distribution networks. Based on the break-even estimation, Vesla must sell 100,000 units at the $2 selling price in order to pay for all of its outlays. The estimated $200,000 in startup outlays incorporates the framework for circulation, marketing initiatives, and initial manufacturing sets.

Additionally, the number of units that must be sold at the set price in order to pay costs and turn a profit is ascertained using the break-even analysis. Startup outlays are also considered; these include the costs associated with launching manufacturing, marketing, and distribution networks. To summarize, the Vesla business plan is thoughtfully designed to help the company navigate the complexities of starting, operating, and expanding a profitable soft drink company. With a strong financial analysis and careful evaluation of consumer preferences, market trends, and competition, Vesla is well-positioned for a successful launch into the beverage market and long-term growth
(Kulshrestha, 2023).

References

Kulshrestha, V. (2023, September 25). How to start a soft drinks business? StartupFINO.
https://www.startupfino.com/blogs/start-a-soft-drinks-business/

The above is the outline.

AND THEN THE SLIDE PART

This portion of the Shark Tank presentation will focus on the introduction and product overview.  You will create and submit 9 slides that cover the information below: 

*Name of company/product

*Backstory about product

*Investment ($$$) /Amount of equity in company

*Plans for investment

(Please use bullet points to structure your slides and include photos to keep the audience engaged)

Description of Business and Product
 a. Please describe your business and the product you plan to sell

III. Evaluation of Market Opportunity
a. What are the Market Trends of your product? (if applicable)
(What do your customers like to buy?)
b. Who are your Customers?
c. Who is your Competition?
d. Why is your product going to be different? (Why will people buy from you?)

IV. Description of Development and Production
a. How are you going to get your product to customers?
b. Logistics (where will your product be sold?) (online/store front/wholesale)

V. Sales and Marketing Strategy
a. Product – Why is this product needed? (list 3-5 features and benefits)
b. Price – How much will be charged and why?
c. Promotion – How will this product be marketed to the target audience? (social
media/TV/radio)
d. Place – Where will product be sold? (locally/across the U.S./globally)

IMPORTANT NOTE: MAKE SURE YOU ADD PICTURE ON YOUR PRESENTATION.

TOTAL OF 9 SLIDE SHOULD BE THERE

ANY FAILURE TO MEET THIS CRITERIA WILL DEDUCT YOUR 30% OF FINALS GRADE

ONE OF THE EXAMPLE IS GIVEN BELOW :

Shark Tank Example 1