Brand Book

Based on your chosen client and brand, create an identity and brand book for the brand. Reference the below examples as inspiration. Your brand book should include, at minimum:

Visual Identity

· Logo and logo usage

· Color palette – Brown & White

· Typography

· Additional visual brand elements, if applicable (e.g. icons)

Brand Personality

· Brand attributes (4 to 5 adjectives that describe the brand as a whole)

· Tone of voice (2 to 4 adjectives with explanations that describe the tone of the brand’s messaging)

Messaging

· Tagline Sunrise Meets Moonrise

· Key messaging

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Change our brand name – Barafe (Bar + Cafe)

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Decide the template for the brand book

*Content Template Ex 1

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Our Voice – Personality(Professional, High Quality…), Tone of voice, Tagline (Ex- Teapical is typical), Key Messaging (Message Triangle – Key Message & Message 1 + 2)

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Our Visual – Logo & Logo Usage (Brandmark), Color Palate, Typography, Imagery (Logo use on imagery) & Brand in Use – Products & Uniforms

6:00 a.m. – 4:00 p.m. – Cafe / 4:00 p.m. – 2:00 a.m. – Bar

First floor – Socializing Area & Ordering the menu

Second floor – Study Area – non archohol (Even in the dawn)

Third floor – Rooftop (Can be used as the cafe in the afternoon, bar in the evening)

Brand Name: Barafe (Bar + Cafe)

Tagline: Sunrise Meets Moonrise