Business & finance – marketing assignment 1200 words apa

Assignment Description: In this assignment, you will explore and analyze the consumer decision-making process, including factors influencing consumer decisions and the application of relevant theories. Additionally, you will create a graph to visually represent one aspect of the process and provide a real-world example to illustrate your analysis.

Assignment Tasks:

  1. Introduction to Consumer Decision-Making Process: Provide an overview of the consumer decision-making process, including the stages involved such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.
  2. Factors Influencing Consumer Decisions:Discuss the internal and external factors that influence consumer decisions, such as individual preferences, perceptions, attitudes, social influences, cultural norms, economic factors, and situational factors.
  3. Application of Theory: Apply a relevant consumer behavior theory (e.g., Howard-Sheth Model, Engel-Kollat-Blackwell Model, or Consumer Decision Journey) to explain how consumers move through the decision-making process. Provide examples to illustrate each stage of the chosen model.
  4. Real-World Example: Select a product or service and provide a real-world example to demonstrate how consumers go through the decision-making process. Describe how each stage of the process applies to the chosen example, including problem recognition, information search sources, evaluation criteria, purchase decision factors, and post-purchase evaluation.
  5. Graph Creation: Create a graph that visually represents one aspect of the consumer decision-making process. You can choose to illustrate the stages of the decision-making process, the influence of different factors, or any other relevant aspect. Be sure to provide a clear title, labels, and a brief explanation of the graph.
  6. Analysis and Conclusion: Analyze the significance of understanding the consumer decision-making process for marketers and businesses, using insights from your example. Reflect on how insights into consumer behavior can inform marketing strategies and enhance customer satisfaction. Conclude with a summary of key findings.
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more