Scenario 1 (length: as needed)
Suppose the market for a certain pharmaceutical drug consists of domestic (United States) consumers and foreign consumers. The drug’s marginal cost is constant at $5 per dose. The demand schedules for both regions are given below.
|
US |
Foreign |
Price |
Quantity |
Quantity |
$60 |
1,000 |
200 |
55 |
1,500 |
250 |
50 |
2,500 |
400 |
45 |
4,000 |
600 |
40 |
8,000 |
1,000 |
35 |
14,000 |
2,000 |
30 |
20,000 |
3,500 |
25 |
30,000 |
7,000 |
20 |
40,000 |
16,000 |
15 |
55,000 |
35,000 |
10 |
65,000 |
75,000 |
5 |
77,000 |
150,000 |
Scenario 2 (length: as needed)
Assume that the drug company can negotiate with the US and foreign government(s) and thus tries to implement the two-tier pricing scheme that was described in Lecture 3, with one price for access to the drug, and a second price set per unit of the drug set at the marginal cost of the drug. You may assume that the increase in demand happens at exactly the listed prices. That is, 200 consumers in the foreign market would be willing to pay exactly $60, an additional 25 would be willing to pay $55, 150 more would be willing to pay $50, and so on.
Scenario 3 (length: as needed)
You are in charge of setting the optimal price for tickets for a local hockey team. The demand schedule for hockey tickets is below:
Price |
Quantity |
$10 |
6,000 |
11 |
5,900 |
12 |
5,750 |
13 |
5,500 |
14 |
5,200 |
15 |
4,900 |
16 |
4,500 |
17 |
4,000 |
18 |
3,500 |
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