Criteria Ratings Points

Content 130 to >119 pts

Advanced

Provides a
comprehensive
discussion of the
community health
program considering
social marketing and
addresses the
following:
• Community
assessment
• Program Planning
• Program
Implementation
• Program Evaluation
• Sustainability

Major points are
supported with
evidence from
scholarly sources. At
least 5 scholarly
sources are required.
References must
have been published
within the past 5
years (unless a
classical work).

119 to >108 pts

Proficient

Provides a somewhat
comprehensive discussion of
the community health program
considering social marketing
and addresses most of the
following:
• Community assessment
• Program Planning
• Program Implementation
• Program Evaluation
• Sustainability

Major points are somewhat
supported with evidence from
scholarly sources and/or there
is a minimal discrepancy in the
required number and/or type of
references utilized within the
paper. References must have
been published within the past 5
years (unless a classical work).

108 to >0 pts

Developing

Provides a limited discussion
of the community health
program considering social
marketing address some of
the following:
• Community assessment
• Program Planning
• Program Implementation
• Program Evaluation
• Sustainability

Major points lack support
from scholarly sources
and/or there is a significant
discrepancy in the required
number and/or type of
references utilized within the
paper. References must
have been published within
the past 5 years (unless a
classical work).

0 pts

Not
Present

130
pts

Content 45 to >40 pts

Advanced

Professional use of
video technology and
presentation tools that
results in an
aesthetically pleasing
and informative
presentation.

40 to >37 pts

Proficient

Professional use of video
technology and presentation
tools are used in an
aesthetically pleasing and
informative manner during most
of the presentation.

37 to >0 pts

Developing

Professional use of video
technology and presentation
tools are not used in an
aesthetically pleasing and
informative manner.

0 pts

Not
Present

45 pts

Community Health Program Project: Social Marketing Presentation
Grading Rubric | NURS633_B01_202440

Criteria Ratings Points

Structure 40 to >36 pts

Advanced

Quality of work
includes: clarity and
thoroughness of
information, evidence
of critical thinking, and
proper use of current
APA format.

A professional
presentation style is
used throughout the
video (appearance,
poise, clarity,
articulation, grammar,
and non-verbal
communication, no
distractors such as
pets or background
noise).

36 to >33 pts

Proficient

Quality of work has several
errors in: clarity and
thoroughness of information,
evidence of critical thinking, and
proper use of current APA
format.

A professional presentation
style is used during most of the
lesson (appearance, poise,
clarity, articulation, grammar,
and non-verbal communication,
no distractors).

33 to >0 pts

Developing

Quality of work has
substantial errors in: clarity
and thoroughness of
information, evidence of
critical thinking, and proper
use of current APA format.

A professional presentation
style is not consistently used
during the lesson
(appearance, poise, clarity,
articulation, grammar, and
non-verbal communication,
no distractors).

0 pts

Not
Present

40 pts

Structure 35 to >31 pts

Advanced

Presentation is 10–15
minutes.

31 to >28 pts

Proficient

Presentation is at least 9
minutes.

28 to >0 pts

Developing

Presentation is less than 9
minutes.

0 pts

Not
Present

35 pts

Total Points: 250

Community Health Program Project: Social Marketing Presentation
Grading Rubric | NURS633_B01_202440