Misw5cp | Marketing homework help

Potential Problems/Opportunities for the Course Project

The Course Project should focus on identifying a business problem or opportunity and proposing a technology solution.  You will need to identify a real-life business that you are familiar with or a fictitious business. The business must have a problem or an opportunity that can use an information technology solution.

The following is a list of potential problems and opportunities around which you may want to focus your project.

· Lack of competitiveness or profitability

· Inefficient processes

· Slow product development

· Obsolete or outdated IT organizations and technologies

· Poor corporate communications

· Ongoing personnel issues

· Take advantage of a new technology

· Use technology to support or automate manual processes

· Use technology to improve decision-making

Potential Technology Solution Categories

For this Course Project, you must select a technology category that will solve the problem or opportunity you have identified for the selected business.  For the purposes of this project, it is important to differentiate between Technology Solution Category (or Technology Category) and a specific Vendor or Product.

The Technology Category includes Artificial Intelligence AI, Machine Learning ML, Customer Relationship Management CRM systems, Data Analytics, and Web analytics. A vendor/product is a specific company or product, such as Salesforce, Oracle, Google Analytics, Omniture, etc.

The Technology Solution category selected for this project is acceptable if

· That technology is available from more than one vendor/company or

· At least one other technology can be used as an alternative solution.

Although the list of technology categories you can choose for your Course Project is vast, the list below gives some suggestions you may want to consider.
PLEASE CHOOSE FROM LIST BELOW IN YELLOW (PREFERABLY CRM SYSTEM)

· 3D Technology and Application

· Application software such as the following

· Accounting/financial management system

· Appointment scheduling system

· Registration system for patients or students

· Software for managing a specific type of business

· Artificial Intelligence and Machine Learning

· Asset tracking system

· Augmented reality

· Autonomous vehicles

· Big Data

· Business analytic

· Business intelligence

· ChatGPT

· Cloud-based services (software, hardware, storage, etc)

· Cloud Computing

· Collaboration technologies

· Communication technologies

· COVID-19 – Related Technology, Solutions, and Challenges

· CRM system

· Customer records system

· Database system or application

· Driverless Automobiles

· eBusiness

· eCommerce

· Electronic document management system

· Electronic medical records system

· EV – Electrical Vehicle

· ERP system

· Global information system

· Group decision support system

· HRM system

· Hyper-Loop Train, California

· IoT – Internet of Things

· Information systems security solutions

· Internet analytics implementation (web analytics, social media analytics, video analytics, etc.)

· Internet of Things IoT

· Inventory management system

· Knowledge management system

· Quantum Computing – The Future of Computing

· Network technologies

· Project management system/software

· RFID system, Radio Frequency IDentification

· SCM system, Supply Chain Management

· Social media applications for business

· Space Technology, SpaceX, Blue Origin, etc.

· Speech-to-text system/voice recognition system

· Starlink – New Satellite Wireless Communications

· Sustainable and Digitized Future

· Technologies to facilitate telecommuting in the after-COVID-19 era

· Text-to-speech system

· Wireless sensor network

GUIDELINES

The proposal should give a high-level overview of the project. It should provide some general information about the business or organization the project is for a description of the problem or opportunity that will be addressed and solved with your innovative idea, and an overview of the technology that will be integrated into your solution. It should also provide a scenario that exemplifies the solution and customer or end-user population it will serve. You can develop a scenario illustrating your vision in a brief narrative. The goal is to help the reader envision your innovative solution.

The proposal should be written in APA format and around 3 THREE double-spaced pages (Excluding the Cover Page and References), using no larger than the Times New Roman, 12-point font.

The proposal should consist of the following:

1. Cover page

2. Table of contents

3. Brief company background

4. Business problems or opportunities overview

1. Briefly describe the problem or opportunity that you will be providing a technology solution for

2. Explain how this problem/opportunity affects the organization

5. Overview of the technology solution category

a. Provide a brief overview of the technology solution category and explain how it fits the organization’s needs.

b. Please see the definition of the technology solution category in the Potential Technology Solution Categories section above. You should use one of the technologies listed in that section. If you select another technology, please consult with your professor to ensure it meets this project’s requirements (i.e., Project Part 3).

The written document for this assignment should follow the APA style. Ensure correct spelling and grammar (use built-in tool with MS Word).

Item

Description

Formatting, editing, organization and structure of the document. 

Include a title page followed by an introduction. Address each of the required sections in separately labeled sections of the document.  

The document should be free of any spelling, punctuation, or grammatical errors.    

Sentences and paragraphs should be clear and well organized, as should the entire document. References are encouraged. 

Brief description of the business or organization. 

Provide a business or organization background consisting of a brief history and how it operates.

Brief description of the problem or opportunity

Briefly describe the problem or opportunity you will provide an innovative technology solution.

Explain how this problem or opportunity impacts or may impact the organization.

Overview of the technology integration components. 

Provide a brief overview of the technology solution and explain how it fits the organization’s innovation needs. 

Solution Scenario(s)

Illustrate your solution as exemplified by the customer or end-user population it will serve. 

Layout

Part 1: The Innovation Proposal: 

1. Project Title

2. General description of the kind of business or organization that the project is intended for    

3. Description of problem/opportunity that your innovative idea will address    

4. Overview of the technology integration components 

5. Product or solution scenario as exemplified by customer or end-user population it will serve.

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