28) The provision of the Patient Protection and Affordable Care Act (ACA) which states that, with limited exceptions, every resident of the United States must have health insurance that meets certain basic requirements is the ________ provision. A) employer mandate B) state health exchanges C) individual mandate D) regulation of health insurance 29) Which of the following is not part of […]
41) Recessions cause the unemployment rate to ________ and the inflation rate to ________. A) rise; rise B) rise; fall C) fall; rise D) fall; fall 42) During an expansion, how do inflation and unemployment typically change? A) Inflation and unemployment both rise. B) Inflation and unemployment both fall. C) Inflation falls and unemployment rises. D) Inflation rises and unemployment falls. 43) […]
Table 14-1 Godrickporter and Star Connections are the only two airport shuttle and limousine rental service companies in the mid-sized town of Godrick Hollow. Each firm must decide on whether to increase its advertising spending to compete for customers. Table 14-1 shows the payoff matrix for this advertising game. 13) Refer to Table 14-1. Is there a dominant strategy for […]
5.1 The Price Elasticity of Demand 1) The price elasticity of demand is a measure of A) the equilibrium price of a product. B) buyers’ responsiveness to changes in the price of a product. C) the amount of a product purchased when income increases. D) whether a product is a substitute or a complement. E) how much a change in demand affects […]
The following figure shows the demand curve, D, and the supply curve, S, for calculators in Barylia. The world price of calculators is $40. 17) Refer to the figure above. What is the domestic price of calculators in Barylia? A) $10 B) $30 C) $40 D) $50 18) Refer to the figure above. If Barylia does not engage in international trade, what is the […]
14) Ceteris paribus, which of the following will shift the labor demand curve to the right as a result of the demand for labor being a derived demand? A) an increase in the value of output that firms produce B) a decrease in the value of leisure C) more people entering the labor force D) an increase in the value of leisure 15) […]
121.When a tax is placed on buyers: A. the resulting price paid by consumers is the same as if the tax were placed on sellers. B. the resulting price received by sellers is the same as if the tax were placed on sellers. C. the equilibrium quantity will unequivocally decrease. D. All of these are true. 122.The relative tax burden borne by buyers and sellers is called […]
11.6 Costs in the Long Run 1) Long-run cost curves are U-shaped because A) of the law of demand. B) of the law of diminishing returns. C) of economies and diseconomies of scale. D) of the law of supply. 2) If, when a firm doubles all its inputs, its average cost of production decreases, then production displays A) diminishing returns. B) […]
21. Identify the catalyst in the following three-step process for the decomposition of ozone. O3(g) O2(g) + O(g) NO(g) + O3(g) ? NO2(g) + O2(g) O(g) + NO2(g) ? O2(g) + NO(g) A) O(g) B) O3(g) C) O2(g) D) NO(g) E) NO2(g) 22. Identify the catalyst in the following three-step reaction. NO(g) + O2(g) ? NO3(g) NO3(g) + NO(g) ? 2NO2(g) NO2(g) […]
81.A company can increase its growth rate by taking goods or services developed at home and selling them internationally. The returns from such a strategy are likely to be greater if: A. the product is already being offered by local companies in the nations that the company enters. B. the product is a generic product that requires little differentiation. C. indigenous competitors in the nations that the […]
Module 2 - Case
HRM AND MARKETING
Assignment Overview
A marketing plan is a formal business document that is used as a blueprint or guide
for how a company will achieve its marketing goals. A marketing plan differs from a
business plan in that it focuses more on market research, attracting customers, and
marketing strategies, whereas the business plan—which you will complete in Module
4—covers much more than that.
Marketing plans are important tools because they act as roadmaps for everyone
involved in an enterprise. Writing a marketing plan forces you to specify goals and
develop strategies to reach them and encourages you to research markets and
competition. A strong marketing plan encourages entrepreneurs to think deeply
about their business and profit potential, helping them make better business and
marketing decisions.
Keep in mind that normally the various parts of a plan do not need to be written in a
certain order. Plans should be seen as flexible guides rather than absolute rules;
however, in this assignment you have to follow the assignment directions (except for
including a budget).*
This Case Assignment is an opportunity to take what you have learned about
creating a marketing plan and apply it to social media marketing. Think of yourself as
the person your company has entrusted to put a face to the organization’s social
media presence.
The premise of the social media marketing plan is to attract new talent to your
organization. Keep in mind the things you want to see on an organization’s website
when you are job hunting and put those things into your social media marketing plan.
For example, do you want to see job announcements? Benefits? Community
involvement and volunteer opportunities as employees? Upward mobility? What kind
of marketing activities do you want to include in your plan?
Case Assignment
Prepare a Marketing Plan of 3-4 pages (at least 3 full pages) that covers the seven
topics of your Social Media Marketing Plan. (The page count does not include the
cover or reference list pages.) Your marketing plan will address the following seven
sections as they relate to attracting new talent to your current organization:
Listen
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Executive Summary (1-2 pages; do not begin the next section on the same page
as the Executive Summary.)
Situation Analysis (begin a new page; SWOT on the organization as related to
employee base)
Marketing Opportunity (job postings and informing the world about your
organization)
Marketing Objectives (to fill open positions at your organization and…)
Marketing Strategies (target market, segmentation, and positioning)
Marketing Implementation (how you are going to do this)
Contingency Plans (if your plan does not gain the results you desire, what will be
done to fix it. In other words, what is your Plan B?)
Using the Social Media Marketing Plan Outline as a guideline, create a social media
marketing plan for your HR department. The goal is for website visitors to like what
they see on various social media platforms so much that they want to work for your
company, too.
Using articles from the Module 2 Background page, or peer-reviewed academic
articles from the Trident Online Library’s full-text databases (such as Academic
Search Complete, Business Source Complete, or ProQuest Central), complete a
social media marketing plan created in the same format as the Outline provided
(minus a budget/financials section).
Include a summary after the marketing plan, within the same document, that
discusses the following:
From your research and what you have learned in the readings, identify 3 parts of
your plan that you feel are the most effective to attract top talent to apply for jobs
at your current organization. Why were those three selected and not others?
Since you are engaging in research, be sure to cite and reference the high quality
(peer-reviewed) sources in APA format. Other than a source for your organization, all
other references must come from the Trident Online Library. See
Trident's Introduction to APA for help with in-text citations. Another resource is the
Purdue OWL website. All research should be cited in the body of the paper. In-text
citations and corresponding references should be included in your paper.
The paper should be written in third person; this means words like “I,” “we,” and
“you” are not appropriate. For more information see First vs. Third Person.
The use of direct quotes is strongly discouraged; however, if you do include any, limit
the amount to not more than 10% of your paper. There is one academic purpose for
the use of quotations from others: Putting their words into your own would change
the meaning.
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Assignment Expectations
Your submission will include:
Trident University International’s cover page
A 3- to 4-page paper with APA citations (2- to 3-sentence introduction, social
media marketing plan, 3- to 4-sentence conclusion). A 3- to 4-page paper means
the professor is looking for at least three full pages.
The reference list page in APA format.
Grading Note:
At Trident University International, rubrics are used for grading. These rubrics specify
the points available for each component of an assignment. Points are earned based
on the level of the work submitted. You can access the rubrics under "Assessments"
above. You can access the rubric for this assignment on the Case 2 Dropbox page.
Scroll until you see the link in the lower right-hand corner.
*Source: Laverty, M., & Little, C. (2020). Entrepreneurship. OpenStax. (CC BY 4.0)
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