19.2 Comparative Advantage in International Trade 1) Absolute advantage is A) the ability to produce more of a good or service than competitors when using the same amount of resources. B) the ability to produce higher quality goods compared to one’s competitors. C) the ability to produce a good or service at a higher opportunity cost than one’s competitors. D) the ability to […]
79. A homeowner can refinance the mortgage loan on the house at a lower rate when the interest rates go down. The right to refinance at a lower rate is a(n): A. put option. B. call option. C. option to expand. D. none of these. 80. The major difference between options on real assets and options on financial assets is that options on: A. financial assets are costly. B. financial assets […]
15.1 The Market for Reserve and the Federal Funds Rate 1) The Fed uses three policy tools to manipulate the money supply: ________, which affect reserves and the monetary base; changes in ________, which affect the monetary base; and changes in ________, which affect the money multiplier. A) open market operations; borrowed reserves; margin requirements B) open market operations; borrowed reserves; reserve requirements C) […]
31) Canada’s actual rate of inflation is fairly constant around the 2% level. We can conclude that A) real GDP must be below potential GDP because we also have positive unemployment. B) real GDP must be above potential GDP. C) the Bank of Canada is accommodating this level of inflation with increases in the money supply. D) the expectations about inflation are consistently […]
61) Suppose that a newer way to produce a good is discovered, which reduces production costs for the good. This will cause A) no change in the supply curve, only a change in price. B) a decrease in supply (a leftward shift of the supply curve). C) a movement up the supply curve. D) a movement down the supply curve. E) an increase in […]
101) Which of the point(s) below is (are) true of money? A) Only i). B) Only i) and ii). C) Only i) and iv). D) Only i), ii), and iv). E) All of the points are true. 102) Money facilitates trade and specialization by A) allowing an efficient barter system to develop. B) increasing the value of gold. C) eliminating the need for barter. […]
41) The idea of “diminishing returns” means that real GDP ________ as the quantity of labor increases. A) increases at a slower rate B) decreases at a slower rate C) increases at a faster rate D) decreases at a faster rate E) does not change 42) According to the production function, as the quantity of labor employed increases, real GDP increases A) […]
Figure 13-17 12) Refer to Figure 13-17. What is the productively efficient output for the firm represented in the diagram? A) Qf units B) Qg units C) Qh units D) Qj units 13) Refer to Figure 13-17. What is the allocatively efficient output for the firm represented in the diagram? A) Qf units B) Qg units C) Qh units D) […]
107) Suppose that when the price of oranges decreases, Sarita decreases her purchases of peaches. To Sarita, A) oranges and peaches are complements. B) oranges and peaches are inferior goods. C) oranges and peaches are normal goods. D) oranges and peaches are substitutes. 108) Suppose that when the price of pickles decreases, Teddy increases his purchase of ketchup. To Teddy, A) pickles […]
61.Whichofthefollowingiscorrect? a.IftheFedpurchasesbondsintheopenmarket,thenthemoneysupplycurveshiftsright.Achangeinthepriceleveldoesnotshiftthemoneysupplycurve. b.IftheFedsellsbondsintheopenmarket,thenthemoneysupplycurveshiftsright.Achangeinthepriceleveldoesnotshiftthemoneysupplycurve. c.IftheFedpurchasesbonds,thenthemoneysupplycurveshiftsright.Anincreaseinthepricelevelshiftsthemoneysupplycurveright. d.IftheFedsellsbonds,thenthemoneysupplycurveshiftsright.Adecreaseinthepricelevelshiftsthemoneysupplycurveright. 62.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,iftheFederalReservesellsbonds,thenthemoneysupplycurve a.shiftsright,causingthepriceleveltorise. b.shiftsright,causingthepriceleveltofall. c.shiftsleft,causingthepriceleveltorise. d.shiftsleft,causingthepriceleveltofall. 63.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,iftheFederalReservebuysbonds,thenthemoneysupplycurve a.shiftsrightward,causingthevalueofmoneymeasuredintermsofgoodsandservicestorise. b.shiftsrightward,causingthevalueofmoneymeasuredintermsofgoodsandservicestofall. c.shiftsleftward,causingthevalueofmoneymeasuredintermsofgoodsandservicestorise. d.shiftsleftward,causingthevalueofmoneymeasuredintermsofgoodsandservicestofall. 64.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,iftheFedsellsbondsthen a.themoneysupplyandthepricelevelincrease. b.themoneysupplyandthepriceleveldecrease. c.themoneysupplyincreasesandthepriceleveldecreases. d.themoneysupplyincreasesandthepricelevelincreases. 65.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,adecreaseinthemoneysupplyleadspeopleto a.spendmoresothevalueofadollarrises. b.spendmoresothevalueofadollarfalls. c.spendlesssothevalueofadollarrises. d.spendlesssothevalueofadollarfalls. 66.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,ifmoneysupplyandmoneydemandbothshifttotheright a.thepricelevelmusthaverisen b.thepricelevelmusthavefallen. c.thepricelevelrisesifmoneysupplyshiftsfartherthanmoneydemand. d.thepricelevelfallsifmoneysupplyshiftsfartherthanmoneydemand. 67.Considerthemoneymarketdrawnwiththevalueofmoneyontheverticalaxis.Ifmoneydemandisunchangedandthepricelevelrises,then a.themoneysupplymusthaveincreased,perhapsbecausetheFedboughtbonds. b.themoneysupplymusthaveincreased,perhapsbecausetheFedsoldbonds. c.themoneysupplymusthavedecreased,perhapsbecausetheFedboughtbonds. d.themoneysupplymusthavedecreased,perhapsbecausetheFedsoldbonds. 68.Supposethereisasurplusinthemoneymarket. a.Thiscouldhavebeencreatedbyanincreaseinthemoneysupply.Thevalueofmoneywillrise. b.Thiscouldhavebeencreatedbyanincreaseinthemoneysupply.The value ofmoney will fall. c.Thiscouldhavebeencreatedbyadecreaseinthemoneysupply.Thevalueofmoneywillrise. d.Thiscouldhavebeencreatedbyadecreaseinthemoneysupply.Thevalue of money will fall. 69.Thevalueofmoneyfalls.ThismightbebecausetheFederalReserve a.boughtbonds,whichincreasedthemoneysupply. b.boughtbonds,whichdecreasedthemoneysupply. c.soldbonds,whichincreasedthemoneysupply. d.soldbonds,whichdecreasedthemoneysupply. 70.Whenthemoneymarketisdrawnwiththevalueofmoneyontheverticalaxis,ifmoneydemandshiftsleftward,theninitiallythereisan a.excessdemandformoneywhichcausesthepriceleveltorise. b.excessdemandformoneywhichcausesthepriceleveltofall. c.excesssupplyofmoneywhichcausesthepriceleveltorise. d.excesssupplyofmoneywhichcausesthepriceleveltofall.
Deliverable 1 - Answer Questions & Reference Page - Due first
Deliverable 2 - Branding Audit Due second
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Branding is a very important element of marketing. As you work on this project, it is imperative that you stay focused on the consumer. Remember that a company’s customers do not buy features; they buy benefits, both tangible and intangible. It is also critical to understand customers and how the brand influences their buying decisions.
Review Slate Case File (attached)
Primarily, we want you to examine the branding strategies of our competitors, as well as any brand extensions and their branding packaging decisions.
This report will function as a brand audit that allows us to examine our competitors’ strengths, weaknesses, customer expectations, and our own relative position in the market.
These details form the basis of the main branding elements. I met with our CEO, Shanice Watts, and she wanted me to emphasize the following eight categories we would like you to analyze in your report about our two biggest competitors:
1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)
Slate’s executive teams are really looking forward to your report. Thanks for helping us with this.
To carry out this assignment, you need to understand Slate’s competitors’ brand strategies, their consumers, how to acquire market knowledge through primary and secondary research, and how to use that knowledge to build and support a brand.
To start your research, visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step.
Consult a minimum of two scholarly sources and eight reliable nonscholarly sources (10 total). Make sure that you use reliable, nonscholarly sources such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Financial Times, theWall Street Journal, and the Harvard Business Review, as well as the UMUC Library databases such as Hoover’s and ABI/INFORM.
In addition, explore the following branding websites for relevant content:
· www.adage.com
· www.adweek.com
· www.brandchannel.com
· www.ama.org
· www.cmo.com
· www.marketingprofs.com
As you are researching Slate’s competitors, Carlos asks you to participate in a meeting on the importance of branding (attached) with his team.
I know that you’re deep into your analysis of the Slate, Inc. case, but I wanted to preview your work and check in on the sources of information you are using to develop your report. Slate has asked to examine the sources of secondary research that we are using in our report to ensure their quality and originality. Accordingly, I want you to share the list of references you have been using to research Slate’s competitors.
Deliverable: Provide a reference list derived from your research that has a minimum of two scholarly and eight reliable, nonscholarly sources (10 in all).
I suggest using reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources should be referenced using APA formatting.
Deliverable: Based on your research of the two companies’ brands, write an eight-page report (four pages on each company) that addresses the following branding elements:
1. brand personality
2. brand image
3. brand identity
4. brand differentiation
5. brand positioning
6. brand communication
7. brand loyalty
8. brand equity (including financial equity)
As you examine these branding elements, your report should also answer the following questions:
1. How strong are the companies’ brands in the market?
2. What are the factors contributing to their strengths and weaknesses?
3. How are these two brands competing against each other? How strong is their global performance?
4. How do consumers perceive their brands?
5. Are there any sub-brands? Are there any brand extensions?
Your report should contain a one-page executive summary (following the cover page) that highlights the most important findings of your analysis. Also include a one-page table in an appendix at the end of the paper that compares the brand elements for the two brands.
Support your work with course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, the Financial Times, the Wall Street Journal, and the Harvard Business Review, as well as UMUC Library databases, such as Hoover's and ABI-Inform. All sources have to be cited using APA formatting, both within the text and in the reference list.
Your final report to Carlos should be eight to nine pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in size-12 Times New Roman font. The report should be organized using headings and subheadings to improve its readability.
Submit your report to the dropbox located in the final step of this project.
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