Question : 21._____ refers to a company’s use of resources accumulated in : 1318274
21._____ refers to a company’s use of resources accumulated in one part of the world to fight a competitive battle in another. a.Hard power b.Diversification c.Soft power d.Cross-subsidization 22.Which of the following is a pitfall that handicaps global marketing programs and contributes to their suboptimal performance? a.Excessive cross-subsidization b.Vertical integration c.Overstandardization d.Adaptation 23.The NIH syndrome refers to _____. a.leveraging of local assets in segments […]