51. (p. 468) In an advertisement of a perfume, the perfume was presented against a backdrop of rain that, for Europeans, symbolized a clean, cool, refreshing image but to Africans was a symbol of fertility. The ad prompted many viewers to ask if the perfume was effective against infertility. This miscommunication indicates a problem associated with which of the following steps of an international communication process?  A. Encoding […]

  121) Resource exhaustion is not considered to be among the main factors that limit economic growth because A) the population growth rate is decreasing over time and projected to be negative in the future. B) different types of inputs are used in production over time. C) resources can be obtained from other planets as technology advances. D) technological advances change the nature of production […]

  19.4   Integrative Questions   1) Which of the following generally becomes positive when the value of U.S. exports exceeds the value of U.S. imports? A) the exchange rate B) the balance of payments account C) capital and financial account D) current account E) the official settlements account   2) For many years, U.S. investment has exceeded savings and government expenditure has exceeded taxes. These […]

  61) Which of the following is not characteristic of direct marketing? A) A marketer relinquishes control of product when it is turned over to channel intermediaries. B) Advertising serves to generate an immediate inquiry or purchase. C) Repetition is used in individual advertisements. D) The customer experiences high perceived risk. E) Direct response advertising is used. 62) Which of the following is not characteristic […]

    71) Suppose favorable weather resulted in a bumper crop of oranges in Florida. In the market for oranges A) the supply curve shifted to the right resulting in a decrease in the equilibrium price. B) the supply curve shifted to the right resulting in an increase in the equilibrium price. C) the demand curve shifted to the left resulting in a decrease in […]

  101) Refer to Figure 3-5. Ceteris paribus, if supply were to increase, this would lead to A) an increase in both equilibrium price and quantity. B) a decrease in both equilibrium price and quantity. C) an increase in equilibrium price and a decrease in equilibrium quantity. D) a decrease in equilibrium price and an increase in equilibrium quantity. E) no change in equilibrium price […]

  21) The labor force is the A) number of employed people plus the number of unemployed people. B) total population divided by the number of employed people. C) number of employed people in the working-age population. D) working-age population minus the number of unemployed people. E) number of employed people minus the number of unemployed people. 22) The labor force includes people who i.are […]

  61) Consider the following economic agents: a.the government b. consumers c.producers A) the government B) producers C) consumers D) consumers and producers E) the government, consumers and producers 62) In a market economy, who decides what goods and services will be produced? A) only the producers B) only consumers C) consumers and producers D) the government 63) Which of the following is correct about […]

    61.Using the expenditure method to estimate GDP, we would include: A. consumption, investment, government purchases, and net exports. B. consumption, government revenues, durable goods, and net exports. C. consumption, investment, government purchases, and exports. D. consumption, investment, government purchases, and imports. 62.Consumption, as a component of GDP: A. measures spending on goods and services by private individuals and households. B. includes nondurable goods only. C. includes durable goods only. D. measures […]

    61. Cicero Manufacturing Inc. sells gloves at local ski resorts during the winter months. Each pair of gloves sells for $15. The following sales forecast (in units) has been prepared for October 2005 through March 2008:    October 500   November 800   December 1,000    January 1,200    February 900   March 600       Historically, the cash collection of sales has […]