Report | Marketing homework help
Task 1(a): Organisation summary (10 Marks) Provide a background to your chosen organisation; including: · Organisation name · Organisation information – to include type of organisation (NFP, B2B, B2C and legal entity), size of organisation, range of products and services, customer base and main competitors. · Stakeholders – summary of key internal and external stakeholders (recommended to use Mendelow’s Matrix). · Key customer segment – […]