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  Analyze the deep, underlying assumptions of your organization. You may analyze either your current or past employer, a volunteer organization, or any group in which you have participated. If you have never formally worked for an organization, feel free to analyze a club, team, or any other organization you have been a part of. Feel free to use pseudonyms for your organization, leaders, and […]

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Discussion comments | Psychology homework help

Use the following discusssion post and write a reply to it. Discuss Code words, 3 references, 2 page.   Include any references to proper Coding in Qualitative Research.  Minimize first person talk (I). Most important discuss their use of code words.   Video Name The name of the video that was selected for this discussion post was titled, “Bringing the Natural World to Hong Kong” (Topper, […]

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I need a assignment redone for my wk 9 for my operational excellence | Operational Excellence | Strayer University–Arlington

Due: Sunday, midnight of Week 9 (15% of course grade) Overview Six Sigma projects are powerful tools for achieving breakthrough improvements. Improvement projects utilize the DMAIC methodology, while design or re-design projects use the DMADV methodology. Such projects can be undertaken for large or small initiatives. But because they require a fair bit of work in planning and engaging the team, they are usually applied […]

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Research analysis | Psychology homework help

 SCS 502 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a credibility analysis of a research publication. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Six. The final product will […]

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5 assignments | Operations Management homework help

   2.1 Devotion: Biblical Perspective Getting Started You will see that crossing cultures is nothing new. Characters in the Bible were frequently confronted by value systems that were in direct conflict with their own. One of the most apparent issues for those who manage globally is learning to respond to differences in cultural values. This refers to philosophies and practices that derive from a long […]

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Basic wireshark lab | Information Systems homework help

By gaining an understanding of the basic protocol analyzer (Wireshark), students will be able to set up and read basic digital traffic, to include: Gaining a foundational understanding of logging. Identifying source and destination IPs. Translating IP addresses into websites. Identifying ports and protocols. Creating a timeline of events. Part 1: In this lab, you will understand basic Wireshark usage and Linux commands. Complete the […]

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the ideal problem-solving method | Accounting homework help

  The purpose of this assignment is to apply the IDEAL problem-solving method to relevant business scenarios. Professionals recognize the need to integrate problem solving skills in the work environment. The IDEAL problem-solving method developed by Bradford and Stein is implemented by Identifying the problem, Defining the problem, Exploring strategies, Acting on ideas, and Learning from experience.   Review the “Problem Solving Scenarios” and select […]

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ethics of intelligent systems | Engineering homework help

0 Home.Literature. Help. Contact Us FAQ Log in / Sign up Log in / Sign up Post a question Home. Literature. Help. Contact Us FAQ Yuki- Main Home>Homework Answsers>Engineering homework help ethicsPrinciples Read the instruction. Instruction.pdf a year ago 17.01.2023 20 Report issue Bids(88) Dr. Sophie Miles Emily Clare abdul_rehman_ Quality Assignments Dr Clover Dr. Adeline Zoe Young Nyanya YourStudyGuru Sheryl Hogan Tutor Cyrus Ken Dr Irene […]

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July 1, 2023
    

 

By now you should have begun working on Assignment 1: Positioning Statement and Motto, due next week. You should have already selected your business and completed 1. Target Market/Users and 2. Competitors in the Assignment 1: Positioning Statement and Motto template.

This week, we will focus on 3. USP (Unique Selling Point) and 4. Positioning Statement & Motto.

For additional help with this section of the Assignment 1 template, review Chapter 6 in your textbook, and review the resources linked below.

USP (Unique Selling Point)

How is your brand better than its competitors?

Using your work from 2. Competitor's section, to assess how your brand is different from the competitors that you assessed.

  • What do you think your selected business does better than its competitors?
What is the brand’s USP (Unique Selling Proposition)?

Why would customers want this product or service over the leading competitors?

Follow these five steps to determine your USP.
  1. List the features and benefits that are unique about your product or service.
    • Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
  2. Decide what emotional need is being specifically met by your product or service.
    • Think about this from your customer's perspective and add it to your list.
  3. Identify aspects of your product or service that your competitors cannot imitate.
    • Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
  4. Create phrases about your unique product or service that are short, clear, and concise.
    • Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
  5. Answering your customer's primary question, "What's in it for me?"
    • Make it succinct and state it as a benefit to the customer.
What is the brand’s uniqueness? 
  • What makes your brand unique, what makes it stand out?
  • Why do you think this is attribute is unique?
  • Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A's customer service is unique. Most fast food restaurants do not offer such high quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
  • What does your brand do better than its leading competitors?
  • What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years' worth of raw material needed to build touch screens. Brands that wanted to copy Apple's technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors? 
  • What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touch screen phones, it was their user friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.

Positioning Statement and Motto

Develop a new positioning statement for the brand you selected.  
  • Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created the statement and why you think it will work.
Develop a new motto for the brand you selected.  
  • Create the new motto for the business and then discuss why you created this specific motto. In most cases, businesses call their slogan, their motto; so as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
default image
July 1, 2023
    

 

By now you should have begun working on Assignment 1: Positioning Statement and Motto, due next week. You should have already selected your business and completed 1. Target Market/Users and 2. Competitors in the Assignment 1: Positioning Statement and Motto template.

This week, we will focus on 3. USP (Unique Selling Point) and 4. Positioning Statement & Motto.

For additional help with this section of the Assignment 1 template, review Chapter 6 in your textbook, and review the resources linked below.

USP (Unique Selling Point)

How is your brand better than its competitors?

Using your work from 2. Competitor's section, to assess how your brand is different from the competitors that you assessed.

  • What do you think your selected business does better than its competitors?
What is the brand’s USP (Unique Selling Proposition)?

Why would customers want this product or service over the leading competitors?

Follow these five steps to determine your USP.
  1. List the features and benefits that are unique about your product or service.
    • Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
  2. Decide what emotional need is being specifically met by your product or service.
    • Think about this from your customer's perspective and add it to your list.
  3. Identify aspects of your product or service that your competitors cannot imitate.
    • Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
  4. Create phrases about your unique product or service that are short, clear, and concise.
    • Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
  5. Answering your customer's primary question, "What's in it for me?"
    • Make it succinct and state it as a benefit to the customer.
What is the brand’s uniqueness? 
  • What makes your brand unique, what makes it stand out?
  • Why do you think this is attribute is unique?
  • Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A's customer service is unique. Most fast food restaurants do not offer such high quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
  • What does your brand do better than its leading competitors?
  • What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years' worth of raw material needed to build touch screens. Brands that wanted to copy Apple's technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors? 
  • What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touch screen phones, it was their user friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.

Positioning Statement and Motto

Develop a new positioning statement for the brand you selected.  
  • Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created the statement and why you think it will work.
Develop a new motto for the brand you selected.  
  • Create the new motto for the business and then discuss why you created this specific motto. In most cases, businesses call their slogan, their motto; so as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
default image
July 1, 2023
    

 

By now you should have begun working on Assignment 1: Positioning Statement and Motto, due next week. You should have already selected your business and completed 1. Target Market/Users and 2. Competitors in the Assignment 1: Positioning Statement and Motto template.

This week, we will focus on 3. USP (Unique Selling Point) and 4. Positioning Statement & Motto.

For additional help with this section of the Assignment 1 template, review Chapter 6 in your textbook, and review the resources linked below.

USP (Unique Selling Point)

How is your brand better than its competitors?

Using your work from 2. Competitor's section, to assess how your brand is different from the competitors that you assessed.

  • What do you think your selected business does better than its competitors?
What is the brand’s USP (Unique Selling Proposition)?

Why would customers want this product or service over the leading competitors?

Follow these five steps to determine your USP.
  1. List the features and benefits that are unique about your product or service.
    • Do a Google search and compare these features and benefits with your direct competitors. Identify the benefits that set your product apart.
  2. Decide what emotional need is being specifically met by your product or service.
    • Think about this from your customer's perspective and add it to your list.
  3. Identify aspects of your product or service that your competitors cannot imitate.
    • Put a star beside anything that cannot be easily duplicated, reproduced, or copied.
  4. Create phrases about your unique product or service that are short, clear, and concise.
    • Use the words from steps 1–3 that you singled out. Be sure they can be easily communicated and understood by your customers.
  5. Answering your customer's primary question, "What's in it for me?"
    • Make it succinct and state it as a benefit to the customer.
What is the brand’s uniqueness? 
  • What makes your brand unique, what makes it stand out?
  • Why do you think this is attribute is unique?
  • Why do you think customers will want this particular uniqueness? For example, Chick-Fil-A's customer service is unique. Most fast food restaurants do not offer such high quality service. Many consumers flock to Chick-Fil-A to be treated well.
What is the competitive advantage of the brand? How is it different from other competing brands?
  • What does your brand do better than its leading competitors?
  • What type of advantage do they have over the competitors? For example, when Steve Jobs invented the iPod touch technology, he knew it was going to be big. He purchased 10 years' worth of raw material needed to build touch screens. Brands that wanted to copy Apple's technology had to pay a much higher price for the supplies. This gave Apple the competitive advantage of being able to produce the product at half the cost of the competition.
Does the brand have any attributes or benefits that dominate competitors? 
  • What attributes (properties) or benefits do you see that dominate the competitors? For example, iPhones dominate the smartphone market and have for many years. Other brands may have more features, lower costs, and a longer battery life, but iPhone buyers are loyal (sometimes jokingly referred to as a cult!). While iPhones were among the first touch screen phones, it was their user friendly platform and their ability to communicate seamlessly across other Apple devices that made them popular worldwide.

Positioning Statement and Motto

Develop a new positioning statement for the brand you selected.  
  • Define your actual positioning statement for the business and discuss why you have decided upon this actual positioning statement. Remember, once you write your positioning statement, make sure you address why you created the statement and why you think it will work.
Develop a new motto for the brand you selected.  
  • Create the new motto for the business and then discuss why you created this specific motto. In most cases, businesses call their slogan, their motto; so as you are creating your motto, keep that in mind. Once you create your motto, make sure you address why you created the motto and why you think it will work.
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