Keystone light/miller coors: “can hole” due saturday 9/3/16 case
Keystone Light/Miller Coors: “Can hole” Due Saturday 9/3/16 Case Nine: Keystone Light/Miller Coors: “Can hole”. Lead Agency: Leo Burnett/Arc Worldwide Strategic Challenges Summer is the season for beer: Billions of dollars are up for grabs; the competition for floor space,incremental displays, and “customer activation” is intense and hotly contested. The big dogs rule: Miller Lite, Coors Light, Bud Light, Budweiser, and Corona rule the […]