You will write a report making the case for Business Intelligence (BI) at your company. You believe in the power of Business Intelligence so much that you want your company to invest money to implement Business Intelligence. You will compose the report as if you were a real employee of the company. Be sure to write from this perspective. You may invent details about your company to provide additional context and make your case convincing.

Instructions

Choose one of the following roles:

• You are a Solutions Analyst at a Software as a Service (SaaS) company that provides cloud storage to enterprise customers, and you want to boost revenue.
• You are a Business Analyst at a medical technology start-up that is about to launch an IPO.
• You are a Chief Operations Officer that oversees 5 franchise coffee shops in your area and are looking to expand.
• You are a Product Manager at an online Bootcamp who is responsible for creating new credential programs.

Generate a report for the company board members. Your goal is to convince the board that the business will be in a much better place if they adopt Business Intelligence. In your explanation, you’ll want to educate them on the power of Business Intelligence, the value it can bring to the company, and what implementation would entail.

Be sure to include the following:

1. Explain what Business Intelligence is and the value it can bring to the company.
2. Acknowledge and argue against the challenges and barriers to Business Intelligence.
3. Suggest and explain whether you’d implement Enterprise BI or Departmental BI, or both.
4. Suggest and explain whether you’d use Strategic BI and Tactical BI, or both.
5. Explain the concept and importance of data governance in an enterprise or business.
6. Define Big data, Data mining, Data lakes, Data warehouses, Extract-Transform-Load (ETL), NoSQL databases, and explain how they relate to BI.
7. Suggest and explain what BI tool you’d recommend for your company and why it is superior to two competing BI tools.

Your report should thoroughly describe the elements above. Consider organizing your report into related sections to make your case. Your report should be at least 1,500 words.

Keep a human–computer interface (HCI) journal with your weekly observations of HCI issues that pertain to you, your work, your family, and your friends. Be sure to document your journal in chronological order.

Some examples of items you might wish to document could include any type of computer system that you directly or indirectly interact with, such as the following:

• ATMs
• Tollbooths
• Self-serve checkouts
• Automated soap dispensers

Your journal should meet the following requirements:

• Title page
• Four or more journal entries that include the following:
  • Date
  • Title of entry
  • Description and thoughts on the interaction
• A summary of 2–3 pages that discusses the following:
  • Your overall experiences
  • Items you think could be improved
  • Things you would like to see more automated
  • How the systems could be improved
• At least 3 references in an APA-formatted reference page. These references should be cited in your summary, and your book may be used as one of your references.

Follow APA guidelines for the journal summary. You can format your journal entries in any format that is readable. If you are in any doubt about your chosen format, consult your instructor.

The following are two sample journal entries. Note that these two example topics (restroom automation and Web banking) may not be used in your journal.

July 15: Restrooms

This entry is specifically regarding the restrooms at the shopping mall. The mall has made some excellent strides toward accessibility in the restrooms, utilizing automatic flushing toilets, soap dispensers, and water faucets. These are easy-to-use systems. The user needs only to wave a hand in front of the sensor or move away from the toilet, and the systems will automatically perform their intended actions. One item that appears to be missing is automatic paper towel dispensers. The manual paper towel dispensers are located at what would be considered an average height, and they use a handle that must be pushed down multiple times to dispense paper towels. In an automated restroom, an automatic paper towel dispenser would provide a better experience and cause less confusion when a user has received automatic service for all of his or her other needs.

July 18: Online Savings Bank Account Setup

I have an online bank that I use for savings, and the bank just recently made changes to its Web site. When I went to the main bank Web site, I was first asked to enter my user ID. Because this was my first time using the new Web site, I had to do some authentication using an access code that was e-mailed to me. As soon as I provided my user ID, the Web site informed me that, because this was my first time accessing the user-friendly Web site, I would need to follow three easy steps as part of the setup. The Web site also provides a toll–free number for customer service, seven days per week, from 8:00am–11:30pm. I pressed Continue to start the three steps. The first step was to authenticate my identity, so I provided my access code, Social Security number, and date of birth. The items tabbed nicely from one item to the next and showed a picture of where the digital access code was located. Step two asked me to create security credentials. It included a new password, and then I had to answer several security questions that will be alternately asked when I log in to my account. The final step shows me my answered questions in a nonediting mode, asks me to review my security information, and informs me that an incorrect answer to a security question will lock me out of my account. Clicking “Add now” will take me to a Consumer Information page that asks me to check a box to confirm that I have read and agreed to the Account Disclosure, Electronic Disclosure and Consent Agreement, and Internet Banking Agreement. Clicking “Continue” brings me to a screen showing my account name and balance. The new interface is much easier to navigate because it has tabs along the top for all of the relevant transactions that I would want to do. The log off option is easily accessible.

Be sure to reference all sources using APA format.

Keep a human–computer interface (HCI) journal with your weekly observations of HCI issues that pertain to you, your work, your family, and your friends. Be sure to document your journal in chronological order.

Some examples of items you might wish to document could include any type of computer system that you directly or indirectly interact with, such as the following:

• ATMs
• Tollbooths
• Self-serve checkouts
• Automated soap dispensers

Your journal should meet the following requirements:

• Title page
• Four or more journal entries that include the following:
  • Date
  • Title of entry
  • Description and thoughts on the interaction
• A summary of 2–3 pages that discusses the following:
  • Your overall experiences
  • Items you think could be improved
  • Things you would like to see more automated
  • How the systems could be improved
• At least 3 references in an APA-formatted reference page. These references should be cited in your summary, and your book may be used as one of your references.

Follow APA guidelines for the journal summary. You can format your journal entries in any format that is readable. If you are in any doubt about your chosen format, consult your instructor.

The following are two sample journal entries. Note that these two example topics (restroom automation and Web banking) may not be used in your journal.

July 15: Restrooms

This entry is specifically regarding the restrooms at the shopping mall. The mall has made some excellent strides toward accessibility in the restrooms, utilizing automatic flushing toilets, soap dispensers, and water faucets. These are easy-to-use systems. The user needs only to wave a hand in front of the sensor or move away from the toilet, and the systems will automatically perform their intended actions. One item that appears to be missing is automatic paper towel dispensers. The manual paper towel dispensers are located at what would be considered an average height, and they use a handle that must be pushed down multiple times to dispense paper towels. In an automated restroom, an automatic paper towel dispenser would provide a better experience and cause less confusion when a user has received automatic service for all of his or her other needs.

July 18: Online Savings Bank Account Setup

I have an online bank that I use for savings, and the bank just recently made changes to its Web site. When I went to the main bank Web site, I was first asked to enter my user ID. Because this was my first time using the new Web site, I had to do some authentication using an access code that was e-mailed to me. As soon as I provided my user ID, the Web site informed me that, because this was my first time accessing the user-friendly Web site, I would need to follow three easy steps as part of the setup. The Web site also provides a toll–free number for customer service, seven days per week, from 8:00am–11:30pm. I pressed Continue to start the three steps. The first step was to authenticate my identity, so I provided my access code, Social Security number, and date of birth. The items tabbed nicely from one item to the next and showed a picture of where the digital access code was located. Step two asked me to create security credentials. It included a new password, and then I had to answer several security questions that will be alternately asked when I log in to my account. The final step shows me my answered questions in a nonediting mode, asks me to review my security information, and informs me that an incorrect answer to a security question will lock me out of my account. Clicking “Add now” will take me to a Consumer Information page that asks me to check a box to confirm that I have read and agreed to the Account Disclosure, Electronic Disclosure and Consent Agreement, and Internet Banking Agreement. Clicking “Continue” brings me to a screen showing my account name and balance. The new interface is much easier to navigate because it has tabs along the top for all of the relevant transactions that I would want to do. The log off option is easily accessible.

Be sure to reference all sources using APA format.