Week 2 – assignment 1: explore managing in a global context
The terms multinational and global business is often used interchangeability. The reality is that there is a difference. Multinational Corporations (MNC) have facilities and assets in at least one country other than its home country. They adjust their products and service to each of the local markets. Global companies are located in a number of countries where they market the exact image/brand in all markets. […]